Posts Tagged ‘My best tip for setting goals – try it’

My best tip for setting goals – try it

Posted by Joel pate in Auto Loans, Banks, Business, Credit Cards, Credit Repair, Home Builders, Leads, Management, Mortgage Loans, Sales, Uncategorized. Tagged: , , , , , , , , ,

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Is goal setting like making a wish? It doesn’t have to be. Read on to find out how to set realistic goals and actually achieve them.

I recently overheard a business associate make the statement: “Goals suck!”

Why, I had to ask, do goals suck?

My visibly upset friend said, “I missed my numbers again. I didn’t bring in or close as much business as I had planned. My goals never come true,” he said. After a few minutes of investigating the method that he utilized to establish these important and necessary fundamentals of his business, I said to him, “You mean your wishes suck?”

Real goals do not demand luck or hope. Nor, can it be said that they “come true.” By the way, this same associate had stated previously that he had set a goal to make $1 million in the next twelve months. Understanding the size of his current business opportunity I asked, “How long have you had that particular goal?”

His answer: “I make it every year.”

This was not a goal but merely a wish. A wish has no energy; where as a real goal contains the energy that you will need to accomplish it. Instead of providing energy a wish diminishes your energy and devours opportunity. Why? It causes you to lose tangible focus and serves to demoralize you when the “wish” does not come true.

So, how should you set goals?

Real goals start with you.

Real goals ask:

  • “Do I have the knowledge and ability necessary to accomplish this plan?
  • Have I identified the resources needed?
  • Are my liabilities too great to accomplish this plan or do I need to adjust?
  • Do I understand the Process of Improvement?”

This assessment must be honest. The fact is that you currently have the knowledge, assets and ability to accomplish A goal but you may not possess the ability YET to accomplish THE goal you prefer. If not, this little test will help you assess your needs.

Then ask the same questions regarding the business opportunity. Consider the weakness and strengths, assets and liabilities, employee depth, and don’t forget the market. Sometimes we establish goals that are unrealistic due to the market conditions. The market does matter.

Only when all of these components are honestly measured and categorized will you be ready to begin to understand enough about you and your business to even consider the establishment of a goal. Real Goals require considerable effort before you are ready to say; “By this date – I want X.”

For example:

In my business www.oxpublising.com we initially said, “The market is X big and by X month we should have X number of affiliates sending us X number of customers.” It didn’t work that way. Instead we found that setting goals for volume was the last thing we needed to do. Only after we began to focus more on ourselves, the organization and our customers did we see real improvement of volume.

Every business is the same. You too can focus on these basic questions:

  • “How can we improve customer satisfaction?
  • What systems do we need to improve affiliate training and product knowledge?
  • What do we need to know that we do not know right now about the best practices and systems to run our business?
  • What do we need to know about the market?”

Only when you understand these areas of your business will you be prepared to form an action plan.

“Yeah,” you may say, “but I want to set goals of X number of additional closings per month by X month now!!”

Okay, go ahead. Make a wish but the real progress for your business will only come after you have implemented the Process of Improvement in enough areas of your business to make a difference. Until then, you are only making a wish.

To your success,

Joel

Joel S. Pate, Founder & Chairman

Ox Publishing

Joel Pate is an entrepreneur and founder of multiple successful companies in the mortgage, real estate, and marketing space. For more information on Joel, contact him joel@oxpublishing.com

If you want to learn how Joel created over 5000 referral sources in eight years, click here: http://www.leadmachinesecrets.com/