How to Make a Viral Real Estate Video

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Buying or selling a home involves a lot of emotional and subjective decisions. Before these transactions even take place, real estate professionals need to work with these decisions and get creative to even get in front of these buyers and sellers in the first place.
Without a doubt, real estate video marketing is one of the best ways to appeal to the emotional, subjective factors that come with just about every transaction. Just like any other form of marketing though, poor video marketing methods can turn off a buyer or seller just as quickly as they reel them in.
Here are some useful tips on how to make a viral real estate video to attract more buyers and sellers for your business.
What is a Viral Real Estate Video?
Viral videos are not just amateur videos of cats doing funny things or parodies of pop songs. Actually, some of the best viral videos have been professionally produced by companies in an effort to reach their audience in a different way. A real estate viral video creatively promotes a property, a real estate company or a Realtor by using content that draws attention and encourages viewers to want to share it with others.
What Makes a Real Estate Video Go Viral?
Viral videos need to be made up of one or more of the following characteristics:
Funny. One of the easiest ways to get a video to go viral is to make it humorous. The tricky part is figuring out what funny is to your target audience. There’s nothing worse than a video that tries to be funny, but is either tasteless or way off the mark; so make sure you know your audience well.
Creative. The best way to tell if you have something creative is when someone else sees it and says “Ah, I wish I had thought of that!” Creativity is respected in just about every social circle and can do a fantastic job at getting viewers more interested in you.
Short. If you go through some of the most viral videos on YouTube you will notice that most of them are less than five minutes long. They are, therefore, easy to digest and watch multiple times.
Memorable. You know you’re video has gone viral when people start referring to it by name. There’s no better example of this than “Gangnam Style” by Psy that swept the Internet several years ago. With over 240 million views and 2.4 million likes (back then) this catchy, memorable music video became one of the most viral videos of all time.
Top Tips to Help Your Video Go Viral
Unless you’re lucky enough to be in the right place at the right time with your video camera, you’re going to need to do some hard work to create a truly viral real estate video. Here are some of our top tips to help you get there:
Craft your video around your target audience by using the proper language, content and humor.
Upload your video to a social platform like YouTube or Vimeo so you, and your viewers, can easily share and interact with it.
Give it a memorable title — just as you would for a blog post you’d want people to share.
Keep your company branding and logos to just subtle references.
Don’t use annoying annotations, ads or captions.
Optimize it for increased organic search value to drive even more traffic to it.
Use social media channels like Facebook, Twitter, Google+, Pinterest and LinkedIn to get your video in front of people.
A viral real estate video is intended to take a topic and add another edge to it, to reveal an amusing and fun side to the company. People are more likely to share a video if it meets the characteristics outlined above.
10 Viral Real Estate Video Ideas
The main challenge when creating a viral real estate video is coming up with the initial concept. So we thought we would get your creative juices flowing by providing you with a list of 10 ideas to start you off:
Produce a professional looking short movie of a luxury property.
Parody a popular song or commercial.
Record a prank that shows your company’s light side, but also displays its knowledge of a property or an area.
Use an animated video to explain the history of a property or area.
Get a video testimonial from a celebrity client.
Start a web video series about your job (for example: “A Day in the Life of a Realtor”).
Make a montage of some of the most hideous properties you’ve ever been asked to list.
Re-enact funny or memorable situations you’ve experienced as a Realtor.
Provide a useful tour of a neighborhood that other websites would want (like travel sites, other Realtors, visitor centers, etc.).
Create a provocative commercial that entices your clientele to want to see a property or use your services.

By: Vinny La Barbera, www.realestatemarketingblog.org

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