Do You Use the “Tie-Breaker” Advantage?

Posted by Joel pate in Uncategorized. Tagged:

Digital? Paperless? Virtual?
If you find the latest tools and resources overwhelming, confusing and just plain uncomfortable, you might find the next few tips an easy solution to bring your presentations, communications and marketing systems in line with today’s demands using technology.
When you incorporate cutting edge innovations into your buyer and seller service model, you are confidently deploying a secret weapon to beat out your competition. According to a recent article in the March issue of the Harvard Business Review, this elevation of value offers you the “tie breaker” advantage. When customers or clients are faced with making a decision to hire you or some other agent these enhanced service options clearly emerge as your “unfair” competitive advantage.
To keep pace with what today’s consumers are expecting, just incorporate one simple step at a time to differentiate your service model, save precious time, alleviate stress and “WOW” your customers and clients. All you need to do is to add one of these new steps every week or two, and you’ll be up to speed in no time! Let’s start with a few basics:
With any project, having the right tools makes the process easier, and real estate sales is no exception. Granted, smart phones are good; but when you need to really captivate a client or customer, having a larger screen like an iPad or other tablet makes it a more professional and engaging experience. Garry Wise, of Paperless Agent, recommends that after you demonstrate the CMA or review videos or virtual tours on the device, turning over the tablet to the customer to “move” the program along builds trust and confidence — and it keeps them fully engaged.
It’s reported that there are more than 900,000 apps out there for us to use, but the top 10 that help you save time and organize your business are the special ones that you need to identify and master. Garry states that by using the most popular of the top ten, you are better positioned to organize and streamline your services and your efficiency. Apps to try out include Evernote, Keynote, Skype, DropBox, Google Drive and DocuSign, just to name a few. Always use the ones you like the best, because chances are, they will be the ones you actually will use. Harnessing the power of the “Net in your hand” is a game changer, and it positions you as the true professional resource for your prospects, customers and clients.
Switch up your listing and buyer presentation by creating a digital version on your iPad. This is a simple process done using Keynote and/or PowerPoint. You can include screen captures of sites that support your marketing, along with embedding video tours and video clips to build engagement with your prospect. For a free template, visit
Invest in office equipment that multi-tasks for you. A simple home-sized printer can also be a scanner, copier and wireless photo printer. When looking to buy any equipment, check out features like wireless access and the cost of the toner cartridges.
Think “engagement” instead of just “presentation.” Today’s buyers, especially the GenX/Y segment, are all about being involved with the experience. Think through the many options that offer that engagement or “stickiness” to keep the attention of a prospective buyer.
Virtual tours are always a good choice, but a virtual tour that offers some kind of “gaming” option is sure to keep the attention and interest of the prospect. Look for tour platforms that offer a “style designer” allowing the user to instantly change the colors in the property with the click of a mouse to customize the property to their own tastes and preferences. A simple click can change the colors of wood flooring, walls, moldings, cabinetry and more. Some platforms support vacant properties and new construction with a virtual “staging” option, thus allowing the viewer the opportunity to imagine and create the space to suit them.
The demise of paper and the meteoric growth of digital solutions is happening as you read this sentence! There is no doubt that, in order to meet the growing demands of our customers and clients, we must be ever-ready in all phases of our services.
Adopt a new protocol to help you out-serve the competition and guarantee a great real estate experience that keeps clients for life and endless referrals coming. Master the digital, and you are guaranteed to go from paper to profits!

By: Tanya Fears,

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