Archive for January, 2015

20 Apps to Look for in 2015

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Mobile apps, as swiftly as they are introduced, are seizing control of the overall mobile market, steering users away from traditional Web surfing. A report from Flurry found that while consumers spend an average of 2 hours and 42 minutes on their mobile devices each day, only 22 minutes of that is online — the rest is apps.
For real estate professionals who already value the boons of mobile technology, hopping on this trend while it’s still burgeoning is a surefire way to help increase business in the future.
Moving into 2015, here are 20 apps we think you should be looking out for:
Phramed – Another great photo sharing app, Phramed compiles up to five photos into a collage, which can then be shared via your favorite social media channels. It’s a great tool for branding, as well as showcasing a new property.
GoPro App – Pictures have always been the crux of marketing listings online, but with the popularizing of YouTube, video sharing is quickly becoming the new go-to medium. GoPro App, compatible only with the multi-functional GoPro camera, affords users the unique ability to not only control cameras remotely with their mobile device, but also effortlessly share the HD quality clips on social media channels.
Pro HDR – High-quality photos are often the difference between an online listing garnering interest and landing flat. Pro HDR allows amateurs to snap multiple shots and convert them into high quality, high definition photos on par with the pros, saving both time and money.
Storehouse – You are your brand. Storehouse is a new way for agents to cultivate their brand, allowing them to seamlessly blend photos and videos into a unique storytelling experience. Don’t just tell your clients who you are and what your business is about – show them.
Nest Learning Thermostat – For agents who want to show their clients how tech-savvy they are, bring their attention to the Nest Learning Thermostat. Through the app, users can take one more step towards total home automation, remotely scheduling when they want their home to be heated or cooled throughout the day. Your clients will also appreciate the alerts Nest sends in the event of smoke or carbon monoxide detection.
Pebble – If you have a smartwatch, an increasingly popular technology, this is definitely the app for you…or your client. Pebble is essentially an aggregator for your mobile apps, allowing you to download and organize literally 1,000 apps right on your wrist, effectively turning you into the James Bond of real estate.
Evernote – Being an agent can be exciting – exploring the city, meeting new people, closing the tough deal – but it’s easy to get lost in the sometimes messy minutiae of the industry. Too many things are happening to keep track with simple pen and paper. Evernote promotes easy organization. Whether it’s a photo, PDF file, little notes, an audio clip, whatever, Evernote allows users to store and collect information all in one intuitive digital notebook.
IFTTT – An acronym for “if this then that,” IFTTT is an app all about streamlining. Through IFTTT – pronounced like “gift” without the “g” – users can link apps to work simultaneously. So, say you have a really clever status update; IFTTT helps to make sure that same status is posted through all your relevant social media channels.
Carrot – It’s never easier to get something done than when you have someone berating you the whole time. Carrot works to simulate that experience, providing users with an interactive to-do list that gets on your case when you’re taking too much time to complete a task and, on the flip side, showers you with congratulations upon successful completion. For agents who need that extra push, it’s a must.
Genius Scan – Genius Scan lets users scan documents using their smartphone camera before seamlessly and effortlessly exporting them as JPEG or PDF files. While electronic documents are playing a bigger role in real estate, time sensitive, hard copy documents are still the standard.
Waze – Think of Waze as your “eye in the sky,” pooling communal updates on real time road conditions, including traffic, to help you find the best route to get you to your destination on time.
Commute Time Widget – Not so much a mobile app as it is one for your personal website, the Commute Time Widget is still a must for agents hoping to improve their online presence. By including the widget on your website, clients can easily calculate how far a particular property is from their workplace, schools, etc.
Mailtracker – Sick of worrying about whether your emails were ever opened? Well, worry no longer, because with Mailtracker, agents and clients can monitor the status of emails in real time. The app will notify users when emails are opened, what device they were opened on, how many times a particular email has been viewed, how long it was viewed and more.
Cloze – Facebook isn’t as exclusive as it once was, nor is it as under the radar – and the same can be said of most social media channels. More people are online than ever before, and what Cloze does is organize and consolidate the relationships people have made so online that users are seeing updates from their most important contacts.
Mailbox – Right now, I have upwards of 250 emails in my inbox. A few thousand shy of some people I know, but still enough to feel unnecessarily cluttered, which is something a lot of agents are struggling with. Mailbox is a minimalistic approach at managing emails, helping and even encouraging users to read through old emails and then delete them. Don’t want to read or delete an old email right now? No problem. Mailbox includes a unique snooze feature that sends messages to the top of your inbox at a designated time later in the day.
Dashlane – If you’re truly tech-savvy, it’s a safe bet that you’re juggling a laundry list of unique logins and passwords, which can sometimes be overwhelming. Dashlane effectively streamlines the storage of passwords, logins and financial information, like credit and debit card numbers, so that logging into websites and conducting online transactions are as easy as a tap and a swipe.
Slide Bureau – Don’t be the by-the-book agent who does their due diligence, working up marketing literature and reading through reports, and then wastes the effort by conveying it to clients as dully and dryly as it was original written. Slide Bureau can take valuable information and morph it into something digestible and attractive. Users will have the ability to easily share materials over a variety of platforms in a multitude of formats, including slideshows, web pages, PDFs, JPEGs or video.
KeyMe – KeyMe is either incredibly genius, or incredibly creepy. For the habitual misplacers or forgetters, like myself, KeyMe is perfect for when you’ve lock yourself out and don’t have a spare – or left the keys to a listing back at the office. It keeps digital copies of keys so that getting a replacement means either having one mailed to you via KeyMe, instantly cut at a KeyMe kiosk or freshly made by a locksmith who needs only follow instructions embedded in the app.
Humin – When you’re meeting so many new faces, it’s hard to keep track of who’s who and how you met. Not with Humin, an app that stores the little details surrounding where and how you met a person and organizes these details by facial recognition technology to help jar your memory.
Timeful – We all have our routines; sometimes, even though they feel comfortable, they’re actually a detriment to our business and, possibly, life. Using a sophisticated algorithm, Timeful, a mixed calendar/to-do app, monitors how the user gets things done and then offers advice on how to better complete the same task. Agents with a lot on their plate will appreciate the new perspective and might even build some more effective, long-term habits in the process.

By: James McClister, www.chicagoagentmagazine.com

About Scoreinc.com

Scoreinc.com, Inc., headquarter in Mayaguez Puerto Rico USA, with offices in Mobile Alabama, is a leading provider of services to the derogatory credit sector of the financial service industry through its Scoreway® Software Solution and credit report accuracy dispute services. The Scoreway® platform provides an end-to-end management solution that helps the companies that we serve manage the credit review and dispute process and to improve controls and profitability. Scoreinc.com services an ever growing list of mortgage company’s, banks, credit unions, Realtors®, builders and credit service organizations through its innovative technology and credit report accuracy service.

Contact Score for more information at 877-876-5921 or by visiting the following pages:
Credit Repair Merchant Service
Fair Debt Collection Practices-learn to earn from FDCPA
Credit Repair Business Training
Credit Repair Software
Credit Repair Solution

For more details please visit Scoreinc.com

Current Trends in the Fix-and-Flip Market

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The location of a property is always key, of course, especially to investors looking “fix and “flip” a single-family residence.
Some new reports are showing that older homes in still-desirable markets may offer key opportunities for flippers to get creative. These older homes can sometimes be renovated with current finishes and features that make them more attractive to homeowners.
The rehab market is still a significant driver of the health of the housing market overall. A report by real estate data provider RealtyTrac found that houses that were “flipped” still represented approximately 4 percent of the total single-family homes sold in Q3 2014. Of all the homes sold, almost 26,950 single-family homes were flipped; and while this figure represented a decline from previous periods, the reported gross return on investment of these homes slightly increased.
The high average profits per flip in the recent period demonstrate that flippers are still filling an important niche in an aging housing market with historically low levels of new homes being built. “The most successful flippers are buying older, outdated homes in established neighborhoods and rehabbing them extensively to appeal to modern tastes,” said Daren Blomquist, vice president at RealtyTrac. “The markets with an increase in flipping tend to be those with older, distressed, inventory still available that flippers can often buy at a discount and add value to. Those discounted distressed properties have become harder to find, but a recent jump in scheduled foreclosure auctions could provide more fodder for flippers in the next three to six months.”
Recent Increase in Foreclosures
Mr. Blomquist was referring to RealtyTrac’s recent announcement that foreclosure filings in October 2014 increased 15% from the previous month. These filings — which include default notices, scheduled auctions, and bank repossessions — covered over 123,000 properties nationwide. The auction schedules alone increased more than 20% from the previous month.
October can be a seasonally high foreclosure month because banks try to get ahead of the usual holiday foreclosure moratoriums. “But the sheer magnitude of the increase last year demonstrates there is more than just a seasonal pattern at work,” said Mr. Blomquist. “Distressed properties that have been in a holding pattern for years are finally being cleared for landing at the foreclosure auction.”
Increases in Remodel Value-to-Cost Ratios
Some data exists to show that the value-to-cost ratio for the average project may have increased approximately 10% as compared with 2013 figures. Older homes may thus represent a good opportunity for flippers, provided that the more fundamental infrastructure of the house remains in good shape.
Some have suggested, for example, that kitchen remodels may be a good use of rehab funds — a prime target for investors in older homes. Indeed, other studies have shown that minor kitchen remodels and deck additions have been coming in with positive return-on-investment figures in many cities.
Flippers do not have to undertake a complete redesign of the kitchen to get the most value out of their renovations. Instead, they could give the kitchen a facelift, which could include replacing outdated appliances for newer models. When it comes to deciding on replacement appliances, flippers might consider appliances that have advanced features like convection ovens or even Wi-Fi connectivity.
Another minor kitchen remodeling project can be refacing or refinishing kitchen cabinets. This task can take time, but may ultimately be more cost-effective compared to the replacement of cabinets in their entirety. Finally, the work surface of the kitchen is integral to its overall utility. Installing durable countertops that will stand the test of time can be another source of value in renovating kitchens in older homes.
As always, flippers should pay attention to the projected cost-to-value ratio of each of these possible projects.

By: Lawrence Fassler, www.nuwireinvestor.com

About Scoreinc.com

Scoreinc.com, Inc., headquarter in Mayaguez Puerto Rico USA, with offices in Mobile Alabama, is a leading provider of services to the derogatory credit sector of the financial service industry through its Scoreway® Software Solution and credit report accuracy dispute services. The Scoreway® platform provides an end-to-end management solution that helps the companies that we serve manage the credit review and dispute process and to improve controls and profitability. Scoreinc.com services an ever growing list of mortgage company’s, banks, credit unions, Realtors®, builders and credit service organizations through its innovative technology and credit report accuracy service.

Contact Score for more information at 877-876-5921 or by visiting the following pages:
Credit Repair Merchant Service
Fair Debt Collection Practices-learn to earn from FDCPA
Credit Repair Business Training
Credit Repair Software
Credit Repair Solution

For more details please visit Scoreinc.com

Don’t Fall for these Retail Tricks that Entice You to Spend More

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There’s a reason that salesperson is being rude. Increasingly sophisticated consumer research shows that if she disses you, you’ll spend more.
Today’s marketing strategies aren’t dreamed up in smoky rooms full of Mad Men. The tools companies employ to get you to buy their stuff have grown ever more sophisticated, with marketers even using neural measurements to design product packaging and appeal to your deepest desires (to be covered in Cheetos dust, apparently).
Consumer experience these days is not simply designed; it’s engineered. Research determines the ads you see, the scents and sounds you encounter in stores, even the way a salesperson might casually touch your arm. It’s not all high-tech brain science, but here are some of the tricks companies use to entice you to spend more.
1. They make you nostalgic
The abundance of families, puppies, and childhood ephemera in the ads you see every day is more than a simple ploy to tug on your heartstrings. Recent research shows nostalgia makes people value money less and feel willing to pay more for purchases.
2. They sic rude salespeople on you
At high-end stores like Gucci, customers are actually more inclined to buy expensive products after a salesperson has acted snottily to them, a new study found. This effect — which doesn’t work with mass-market brands, only luxury — seems to have something to do with the desire to be part of an in-crowd. To paraphrase Groucho Marx, you’re more likely to want to belong to a club that doesn’t want you as a member.
3. They use smaller packaging to get you to buy bigger
You’d think that it would be easier to buy and drink less soda and beer if you stick to the cute new mini-cans that seem to be all the rage these days. But research shows buying multi-packs of those small sizes can actually lead people to consume more overall.
4. They get you lost and confused
It’s not an accident that grocery stores are often laid out unintuitively. Losing focus makes people spend more on impulse purchases, says expert Martin Lindstrom, who has conducted studies on marketing strategies. Getting interrupted during shopping also makes you less price-sensitive, according to research co-authored by marketing professor Wendy Liu at UC San Diego. That’s because when you return to look at products after a distraction, you have a false sense of having already vetted them, she says.
5. They mimic your gestures — and get women to touch you
A woman’s touch — but not a man’s — makes people of either sex looser with their money, so when that saleswoman touches your shoulder, you may unwittingly end up spending more. Additionally, research shows that if a salesperson of either sex imitates your gesticulations, you are more likely to buy what he or she is selling.
6. They get you to handle the merchandise
Consumers are willing to pay at least 40% more for mugs and DVDs — and 60% more for snacks — that are physically present than for the same products displayed in photographs or described in text, according to a Caltech study. And other research shows your willingness to pay more increases as you spend more time looking at and holding objects.
7. They create the illusion of bulk bargains
Whether you’re using a jumbo shopping cart or a small basket, you’re going to be tempted to load it up, so it pays to make sure those “deals” are actually worthwhile. Researcher Lindstrom found that adding the sentence “maximum 8 cans per customer” to the price tag of soup cans caused sales to jump, even if no true discount was offered, because it gave the illusion of one. It’s worth asking at checkout: Does that “10 for $10” also mean one for $1?
8. They give you free treats
Consuming even one free chocolate increased shoppers’ desire for nonfood luxuries — including expensive watches, designer shirts, and Mac laptops — right after eating it, according to a study in the Journal of Consumer Research.
9. They drop the dollar sign
If you think the plain old “28” rather than “$28” on the menu of your favorite fancy restaurant is simply designed to look chic and minimalist, think again. A Cornell study found that a format that leaves off dollar signs and even the word dollar gets people to spend 8% more at restaurants.
10. They carefully engineer store ambiance
Ambient sounds and smells can make you less careful with your cash. In an appliance store, researcher Lindstrom pumped in the smell of an apple pie, and the sales of ovens and fridges went up 23%. He also found that alternating German and French music in a wine shop influenced which bottles customers purchased. Even non-music background sounds can make you overspend: A researcher found that the distraction of noise made people more likely to buy fancier sneakers.

By: www.money.msn.com

About Scoreinc.com

Scoreinc.com, Inc., headquarter in Mayaguez Puerto Rico USA, with offices in Mobile Alabama, is a leading provider of services to the derogatory credit sector of the financial service industry through its Scoreway® Software Solution and credit report accuracy dispute services. The Scoreway® platform provides an end-to-end management solution that helps the companies that we serve manage the credit review and dispute process and to improve controls and profitability. Scoreinc.com services an ever growing list of mortgage company’s, banks, credit unions, Realtors®, builders and credit service organizations through its innovative technology and credit report accuracy service.

Contact Score for more information at 877-876-5921 or by visiting the following pages:
Credit Repair Merchant Service
Fair Debt Collection Practices-learn to earn from FDCPA
Credit Repair Business Training
Credit Repair Software
Credit Repair Solution

For more details please visit Scoreinc.com

Long Division, Short Division, Subdivision

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Do the math, and a subdivision would seem to be the best way to make the most money with the least amount of work for a real estate agent. You have 10, 12 or 20+ brand new listings, and each of them will make you money once they’re sold. On top of that, they’re all in one place, so you don’t have to run all over town to show them.
As a bonus, they’re typically aimed at the same market segment so you don’t have the headache and costs of marketing your two-apartment in the west end one way, your fixer-upper in the east end another way and that waterfront house yet another way to a different market segment. Sounds great, doesn’t it? There is just one problem; most agents think a subdivision is a subdivision. It isn’t, and that’s the first thing you have to realize when you get one.
A subdivision is an area of land that has been divided into smaller areas on which houses are built. Unfortunately for a lot of agents, that definition is as far as they go when it comes to understanding what they have and how to market it. We need look no further than the candy-coated world of wedding rings and true love to draw a parallel that will help us see the difference between what agents think a subdivision is and what it really is.
Imagine you’re ready to tie the knot, so the two of you are shopping for wedding rings. You’ve narrowed your choices down to two styles that are similar in price, and both are in the same jewelry store. Ring A has a poster above it that says, “This ring is made from the finest metal ingredients that have been scientifically bonded under the correct temperature to ensure molecular strength no matter what household chore you do while wearing it.” Ring B has a poster above it that says, “Because your love deserves it.”
Guess which ring you’re going to buy! Ring A is being sold as a mere physical object, while ring B is being sold as a reflection of the love that brought you to that store. A is an object; B is a lifestyle statement of an ideal. It’s not much of a shift to move this example over into the world of subdivisions where the same marketing philosophy should apply.
A regular stand-alone listing is usually sold on the physical merits of the house, age, improvements, number of bedrooms and so on. Only a small portion of the marketing addresses the neighborhood unless there’s something obvious, like it’s close to schools or malls. Most people can drive down the street and determine if they like that neighborhood or not.
Your subdivision can be sold as brick and mortar as well, buildings in which you can sleep and eat that will keep you dry and warm while you do so. You can sell the neighborhood in the same way as with a stand-alone listing. That would be fine if a subdivision was a subdivision; but as I said before, it isn’t.
I know what you’re thinking: “Well Debbie, if a subdivision isn’t a subdivision, what is it?”
First let’s be clear on what a subdivision is not; it is not a house, it is not a collection of houses and it is not just a neighborhood. A subdivision is a community that you help give birth to. Sound a little heavy? Don’t worry; I’ll help ease the labor pains and give you some tips and techniques on how to market any subdivision that’ll add up to money in the bank.
You see, with subdivisions you have an active role in the shaping of a series of empty lots into a cohesive whole that is a neighborhood. Breaking with tradition can be a great way of standing out in a sea of subdivisions all vying for the buyer’s dollar.
Recently I picked up a subdivision that had not been selling well. It had gone through other real estate companies without generating the level of sales required to make it a happening spot, and the owners were concerned. They asked me if I would take a look for them; so I checked the place out. It was beautiful, a treed area with one side skirting a small pond just minutes from the city in a high-traffic area. Given the location and privacy afforded, I was surprised it wasn’t selling, so I agreed to take it over and started to look at why sales weren’t happening.
The first thing I changed was the sign on the highway advertising the place. It was a typical real estate sign with a map of the lots available (you know, that green and brown thing that looks about as inviting as a crushed caterpillar). Most of the sign was taken up by two or three smiling heads along the bottom with contact info. It looked like an advertisement for a subdivision, not for a community, so I changed it.
My sign has a full-length, welcoming picture of me with the pond behind me on the left side. It can be changed out to match the seasons. So it’s a picture of me in my subdivision advertising my subdivision. A sign that never ever grows stale. That gave it a more human element immediately. The other two-thirds of the sign has lots of white space, my contact information and open house info under the name of the subdivision with a tagline: “You’re home. Naturally.”
With the cosmetic side of things worked up, I turned my attention to making that subdivision a community in other ways. I knew that, before the roads had been put in, before the lots were cleared, before a blade of grass or tree limb had been touched, that place had a history — and I needed to uncover it. For every subdivision you handle, get the back story. What was it before? What are the memories people have of it?
To bring it to life I will be using social media and traditional door-to-door campaigning to launch a story contest. Those who lived near those woods and that pond could email me a brief memory of the place to qualify. The response so far is amazing. People are telling me about summers spent swimming and winters skating on the pond; and all those memories are good. We are tweeting excerpts out and adding them to our marketing material so that anyone who comes to check the place out leaves with a sense that it was more than empty lots and roads. It is becoming a place with a life of its own, a community they can be a part of — if they choose to make their home there.
I knew instantly that the pond was the unique selling point. By selling it as a place where children swam and skated as opposed to “lake-side lots available,” I gave prospective buyers a glimpse of the community they would join. They could easily picture themselves and their children enjoying a day of swimming or skating in the beautiful outdoors minutes from their home.
When you get a subdivision, don’t try to just sell someone a lot; sell them a lot of memories waiting to be made in their new neighborhood. Make it more than just a place where they can live; make it a place where they can build a life. That’s a community.

By: Debbie Hanlon, www.remonline.com

About Scoreinc.com

Scoreinc.com, Inc., headquarter in Mayaguez Puerto Rico USA, with offices in Mobile Alabama, is a leading provider of services to the derogatory credit sector of the financial service industry through its Scoreway® Software Solution and credit report accuracy dispute services. The Scoreway® platform provides an end-to-end management solution that helps the companies that we serve manage the credit review and dispute process and to improve controls and profitability. Scoreinc.com services an ever growing list of mortgage company’s, banks, credit unions, Realtors®, builders and credit service organizations through its innovative technology and credit report accuracy service.

Contact Score for more information at 877-876-5921 or by visiting the following pages:
Credit Repair Merchant Service
Fair Debt Collection Practices-learn to earn from FDCPA
Credit Repair Business Training
Credit Repair Software
Credit Repair Solution

For more details please visit Scoreinc.com

Supply and Demand: Still Driving Mortgage Rates

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There is often a tremendous amount of speculation in the mortgage industry regarding supply and demand, the foundation to any market. While mortgage activity remains a sticking point for the economic and housing outlook, recent data indicates that lending standards are easing and supply is increasing in the mortgage market. Many research and economic departments have recently begun writing about residential mortgage debt, which has fallen to historically low levels while the housing recovery continues to remain sluggish. If you look at institutional investment, mortgages as a percent of total assets have fallen to 30.7%, which is far below the 40-45% historical range seen prior to the recession. Also, mortgage debt continues to decline on a year-over-year basis. This brings us to question the fundamentals of our market, specifically, what is holding down stronger growth in the mortgage market?
When we ask, “Who is the primary driver of supply?” the GSEs are a good place to start. Government-sponsored enterprises have made up the majority of growth in the mortgage lending market; Fannie Mae, Freddie Mac, and (indirectly) Ginnie Mae, have surged in mortgage originations compared to private institutions. Mortgage originations from private entities, like insurance corporations and affiliate institutions, have fallen to historical lows, mainly as a function of their inherent risk premiums; it’s hard to compete with the GSEs’ daily rates.
In 2013, private securitization and other purchases had the highest average rates on first lien mortgage loans, which were about 1.5 percentage points above the average rate for GSEs. It’s important to note that the current lending environment remains relatively inexpensive (compared to only a decade ago) and that the percent of loans approved but not accepted has fallen in recent years. This traditionally indicates that borrowers are likely not turning down loans because of any “rate barrier.”
As some will note, the Dodd Frank Act and the Volcker Rule place limitations on the risk level associated with mortgage originations for some lending institutions, and certainly is suppressing mortgage lending growth to a point.
Demand by borrowers for mortgage products could be parsed into a hundred categories, as there are substantial differences among loan applications by income, gender, race and ethnicity. It’s no shock that the highest income bracket has consistently applied for more mortgage loans than any other bracket. This difference peaked in the 2004-2006 period when the top income bracket applied for more than four times as many loans as any other bracket; the top income bracket tripled the applications submitted by any other bracket in 2013. The second-highest number of loan applications came from the income bracket that was 50-79% of their metropolitan area’s median; it’s intuitive that the lowest income bracket applied for the least number of mortgage loans.
With shifting socio-economic responsibilities in today’s world, demand for loans by gender has shifted over the past few years. Historically, applications have been primarily led by males although there was a brief period from 2005-2007 where females led the number of mortgage loan applications. During this time the percent of loan application denials by gender was fairly even, leading many to believe that the surge in female loan applications was likely due to increased confidence in loan approval rates for females. Since the past recession, however, males have applied for more loans and have been denied for fewer. Joint applications for loans have consistently had the lowest denial rates.
Recently, minorities have driven demand for home mortgages. This is a reversal from the recession period, where this group saw one of the largest declines in mortgage applications. White/non-native population has consistently applied for the highest number of loans; however, there has been a switch in demand between the Black/African-American population and the Asian population. There has been a decrease in demand among the Black/African-American population, which, until 2008, had applied for the second-highest number of mortgage loans, while the Asian population has increased demand to surpass the Black/African-American population for the second-highest rank.
The mortgage market recovery has been a slow, and progressive, growth campaign. Popular opinion appears to support an increase in activity over the next several quarters as the market gains momentum, which of course is dependent on many macro factors yet to be determined. Mortgage supply is a relatively lopsided affair, as it has shifted towards GSEs, which have received the highest number of applications over the past couple years and have originated the largest number of mortgage loans. Mortgage demand has seen some shifts by income, gender, race and ethnicity over the past few years, which could be due to multiple factors including denial and lending rates offered. Higher income individuals, usually males, and some minority populations have shown the largest increase in mortgage demand since the credit tightening. As lending standards continue to ease, expect demand to pick up across other categories and spur further growth in the mortgage market.

By: Rob Chrisman, www.stratmorgroup.com

About Scoreinc.com

Scoreinc.com, Inc., headquarter in Mayaguez Puerto Rico USA, with offices in Mobile Alabama, is a leading provider of services to the derogatory credit sector of the financial service industry through its Scoreway® Software Solution and credit report accuracy dispute services. The Scoreway® platform provides an end-to-end management solution that helps the companies that we serve manage the credit review and dispute process and to improve controls and profitability. Scoreinc.com services an ever growing list of mortgage company’s, banks, credit unions, Realtors®, builders and credit service organizations through its innovative technology and credit report accuracy service.

Contact Score for more information at 877-876-5921 or by visiting the following pages:
Credit Repair Merchant Service
Fair Debt Collection Practices-learn to earn from FDCPA
Credit Repair Business Training
Credit Repair Software
Credit Repair Solution

For more details please visit Scoreinc.com

What Every Salesperson Should Know about Empathy

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Everybody wants to know what drives buying decisions. Companies conduct surveys, focus groups and research projects all the time in search of an answer. Over and over again, the word we hear most often from participants is “empathy.” However empathy is a highly subjective term and can be interpreted many ways. Here are seven interpretations of empathy to help you get inspired:
First, a definition from the American Heritage Dictionary: “Identification with and understanding of another’s situation, feeling and motive.” Pretty cool, huh? That says it all.
A less-sophisticated but equally powerful way to look at empathy is an oft-used expression: “Walk a mile in the other guy’s shoes.” In other words, try to look at things from the client’s point of view.
We never tire of reviewing management expert David Maister’s quote: “Clients don’t care how much you know until they know how much you care.” Empathy trumps credibility every time.
Lois Rotkoff calls empathy an “internal mechanism that enables you to better understand what is happening around you.” Use what is happening internally to respond to external situations.
In their bestselling book, Leadership Presence, The Ariel Group explains that empathy is: “Finding the humanity in someone else, even in their weaknesses, and connecting that humanity with your own.” Use this philosophy to connect with your toughest clients — the results will speak for themselves.
In a similar sense, there is the intersecting circle rationale. Here is your circle, and here is your client’s — now, where do those two circles intersect? Or, put another way, what do you have in common and how can you relate?
Now, our concept of empathy. It’s nothing more than listening as carefully as you can to truly understand what drives the client, and relating to him or her as effectively as possible.
Buyers expect a lot from salespeople. But empathy tops that list. Do whatever you can to demonstrate this behavior; there will always be a payout.
The Importance of Positioning Statements
Speaking of empathy, there are times in our business when we must have difficult client conversations. Whether we are turning down their loan app, increasing fees, enforcing a policy or delivering other bad news, it is all part of the job.
Whenever you are facing one of these difficult conversations, strategic use of positioning statements can make the situation much more bearable. A positioning statement is a climate setter — it establishes the tone of the meeting. It also provides you with the opportunity to let the client know your intentions before you discuss anything.
There are three key components associated with every good positioning statement. Let’s take a look at each:
Positioning the Meeting in the Context of the Relationship
First, a positioning statement has to reference your relationship with the client. It is important to let the client know that your relationship is of primary importance to you and that, although you have some challenging things to discuss, you will discuss them with your relationship in mind:
“Jim, we have been working together for several years and have worked hard to be a viable resource and collaborative partner. I want you to know before we begin our discussion how important this relationship is to me and my company.”
Clarify your Intentions and Desired Outcomes
It is equally important to clarify your intentions, as they can easily be misinterpreted. We all know that intentions are not always consistent with the impact of what you say, and a difficult conversation is the last place you want that to happen. Be clear as you express your desired outcome:
“My intent today is to reach a mutually acceptable solution to the issue we discussed. I hope we can leave this meeting feeling good about our conclusions. I am confident that we can.”
Clarify the Client’s Desired Outcome
The conversation can never be just about you. Up to this point, you have been discussing what you want, what you value and what you intend to accomplish. It shows respect for the client when you ask them to express their intentions next:
“Having said that, I would now like to know your thoughts. Can you share with me what you hope to accomplish today? I want this meeting to have positive results for both of us.”
The intent is to get that challenging meeting off to a great, positive, diplomatic start. By reminding the client of the importance and value of the relationship; clarifying your intentions and desired outcome; and learning what they want to accomplish, you increase the likelihood that your meeting will achieve its objectives.
Use positioning statements, and your challenging conversations may just become a bit more comfortable. The reduced stress and tension will be worth it, every time.

By: www.barongroup.com

About Scoreinc.com

Scoreinc.com, Inc., headquarter in Mayaguez Puerto Rico USA, with offices in Mobile Alabama, is a leading provider of services to the derogatory credit sector of the financial service industry through its Scoreway® Software Solution and credit report accuracy dispute services. The Scoreway® platform provides an end-to-end management solution that helps the companies that we serve manage the credit review and dispute process and to improve controls and profitability. Scoreinc.com services an ever growing list of mortgage company’s, banks, credit unions, Realtors®, builders and credit service organizations through its innovative technology and credit report accuracy service.

Contact Score for more information at 877-876-5921 or by visiting the following pages:
Credit Repair Merchant Service
Fair Debt Collection Practices-learn to earn from FDCPA
Credit Repair Business Training
Credit Repair Software
Credit Repair Solution

For more details please visit Scoreinc.com

How to Make a Viral Real Estate Video

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Buying or selling a home involves a lot of emotional and subjective decisions. Before these transactions even take place, real estate professionals need to work with these decisions and get creative to even get in front of these buyers and sellers in the first place.
Without a doubt, real estate video marketing is one of the best ways to appeal to the emotional, subjective factors that come with just about every transaction. Just like any other form of marketing though, poor video marketing methods can turn off a buyer or seller just as quickly as they reel them in.
Here are some useful tips on how to make a viral real estate video to attract more buyers and sellers for your business.
What is a Viral Real Estate Video?
Viral videos are not just amateur videos of cats doing funny things or parodies of pop songs. Actually, some of the best viral videos have been professionally produced by companies in an effort to reach their audience in a different way. A real estate viral video creatively promotes a property, a real estate company or a Realtor by using content that draws attention and encourages viewers to want to share it with others.
What Makes a Real Estate Video Go Viral?
Viral videos need to be made up of one or more of the following characteristics:
Funny. One of the easiest ways to get a video to go viral is to make it humorous. The tricky part is figuring out what funny is to your target audience. There’s nothing worse than a video that tries to be funny, but is either tasteless or way off the mark; so make sure you know your audience well.
Creative. The best way to tell if you have something creative is when someone else sees it and says “Ah, I wish I had thought of that!” Creativity is respected in just about every social circle and can do a fantastic job at getting viewers more interested in you.
Short. If you go through some of the most viral videos on YouTube you will notice that most of them are less than five minutes long. They are, therefore, easy to digest and watch multiple times.
Memorable. You know you’re video has gone viral when people start referring to it by name. There’s no better example of this than “Gangnam Style” by Psy that swept the Internet several years ago. With over 240 million views and 2.4 million likes (back then) this catchy, memorable music video became one of the most viral videos of all time.
Top Tips to Help Your Video Go Viral
Unless you’re lucky enough to be in the right place at the right time with your video camera, you’re going to need to do some hard work to create a truly viral real estate video. Here are some of our top tips to help you get there:
Craft your video around your target audience by using the proper language, content and humor.
Upload your video to a social platform like YouTube or Vimeo so you, and your viewers, can easily share and interact with it.
Give it a memorable title — just as you would for a blog post you’d want people to share.
Keep your company branding and logos to just subtle references.
Don’t use annoying annotations, ads or captions.
Optimize it for increased organic search value to drive even more traffic to it.
Use social media channels like Facebook, Twitter, Google+, Pinterest and LinkedIn to get your video in front of people.
A viral real estate video is intended to take a topic and add another edge to it, to reveal an amusing and fun side to the company. People are more likely to share a video if it meets the characteristics outlined above.
10 Viral Real Estate Video Ideas
The main challenge when creating a viral real estate video is coming up with the initial concept. So we thought we would get your creative juices flowing by providing you with a list of 10 ideas to start you off:
Produce a professional looking short movie of a luxury property.
Parody a popular song or commercial.
Record a prank that shows your company’s light side, but also displays its knowledge of a property or an area.
Use an animated video to explain the history of a property or area.
Get a video testimonial from a celebrity client.
Start a web video series about your job (for example: “A Day in the Life of a Realtor”).
Make a montage of some of the most hideous properties you’ve ever been asked to list.
Re-enact funny or memorable situations you’ve experienced as a Realtor.
Provide a useful tour of a neighborhood that other websites would want (like travel sites, other Realtors, visitor centers, etc.).
Create a provocative commercial that entices your clientele to want to see a property or use your services.

By: Vinny La Barbera, www.realestatemarketingblog.org

About Scoreinc.com

Scoreinc.com, Inc., headquarter in Mayaguez Puerto Rico USA, with offices in Mobile Alabama, is a leading provider of services to the derogatory credit sector of the financial service industry through its Scoreway® Software Solution and credit report accuracy dispute services. The Scoreway® platform provides an end-to-end management solution that helps the companies that we serve manage the credit review and dispute process and to improve controls and profitability. Scoreinc.com services an ever growing list of mortgage company’s, banks, credit unions, Realtors®, builders and credit service organizations through its innovative technology and credit report accuracy service.

Contact Score for more information at 877-876-5921 or by visiting the following pages:
Credit Repair Merchant Service
Fair Debt Collection Practices-learn to earn from FDCPA
Credit Repair Business Training
Credit Repair Software
Credit Repair Solution

For more details please visit Scoreinc.com

Move-Up Buyers are Back: Bigger Homes Now Outsell Smaller Ones

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Just a few months ago, one and two bedroom starter homes topped the price-per-square-foot ratings as investors and first-time home buyer scrambled to buy them, bidding up the prices in the process. Prices rose quickly, especially in markets where no new starter homes had been built in years.
Virtually overnight, however, the picture has changed.
Now larger homes are selling faster and appreciating at rates faster than starter homes, a solid sign that move-up buyers are back in the market and taking advantage of low interest rates and equity increases that have made it possible to sell and buy larger homes.
“Higher-end properties are taking up a bigger share of a smaller home sales pie, boosting the median home price nationwide higher even as home price appreciation slows to single digits in many of last year’s red-hot local housing markets,” said Daren Blomquist, vice president at RealtyTrac, in a news release last September. “On the other hand, markets where large institutional investors and other buyers have not picked clean lower-priced inventory are continuing to see strong, double-digit increases in median home prices.”
RealtyTrac said the share of sales in August in the $200,000-and-below price range was down 9 percent from a year ago, while the share of sales in the above-$200,000 price range increased 10 percent from a year ago. Breaking down the above-$200,000 price range further, the share of sales in the $500,000-to-$1 million price range increased 18 percent from a year ago while the share of sales in the over-$1 million price range increased 38 percent from a year ago. Overall, the share of sales above $500,000 increased a whopping 23 percent from a year ago.
Now mortgage technology company FNC reports that property appreciation rates for single-family residential home sales are generally much higher for larger homes and older homes. FNC said a profile of long-term trends in how different types of properties have appreciated over the years shows that larger homes have generally risen in value faster than smaller homes both before and after the last boom-bust housing cycle. The gap persisted, although narrowed quite a bit, during the worst of the housing recession.
The FNC analysis also found that more sales are coming from homes that have been held for ten years or more — a sign of move-up buyer activity. “As the market continues to gain traction through the post-recession recovery, we are seeing significant declines in the turnovers of homes held for short periods. Year to date, nearly one in three residential home sales have come instead from homes that have been held for at least a decade or longer — signs of increased participation by trade-up buyers,” said FNC Director of Research Yanling Mayer.
Based on annualized percentage change in an existing home’s prior purchase price and subsequent repeat-sale or resale, FNC also found that:
New homes (age 5 or below) experienced abnormal accelerations in appreciation rates during the housing run-up, followed by the fastest decelerations and declines in the bust.
Homes aged 6-10 and 11-15 tend to experience the lowest price appreciation.
Older homes (aged 41-70 and older) generally appreciate faster relative to other age groups with the exception of newer homes.
The report tracks and analyzes characteristics of residential home sales such as property age, living area size, ownership duration, loan origination vintage, and home foreclosures compiled through FNC’s National Collateral Database.

By: www.realestateeconomywatch.com

About Scoreinc.com

Scoreinc.com, Inc., headquarter in Mayaguez Puerto Rico USA, with offices in Mobile Alabama, is a leading provider of services to the derogatory credit sector of the financial service industry through its Scoreway® Software Solution and credit report accuracy dispute services. The Scoreway® platform provides an end-to-end management solution that helps the companies that we serve manage the credit review and dispute process and to improve controls and profitability. Scoreinc.com services an ever growing list of mortgage company’s, banks, credit unions, Realtors®, builders and credit service organizations through its innovative technology and credit report accuracy service.

Contact Score for more information at 877-876-5921 or by visiting the following pages:
Credit Repair Merchant Service
Fair Debt Collection Practices-learn to earn from FDCPA
Credit Repair Business Training
Credit Repair Software
Credit Repair Solution

For more details please visit Scoreinc.com

5 Things Successful People Do that Others Don’t

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Because I never trusted my talents, my looks or my luck, and had no connections, I studied what successful people did and tried to mimic it. Then I studied what unsuccessful people did and tried to avoid it.
While there are many things that seem to differentiate those who are successful from those who aren’t, I’ve noticed one simple difference that stands out the most — successful people are more willing. What exactly are they more willing to do? Below are five key activities. If you’re willing to do them, you’ll have a better chance of succeeding, too.
1. They Go to Work to Prosper, Not Just to Work
Those who are more successful go to work to get something accomplished — whatever their job happens to be. They work to make their dreams a reality, not just to get their eight hours in. They have a drive, even a greediness or self-centered push to get something done. There are millions of people who go to work every day, yet few put themselves in a position or mindset to prosper.
Unsuccessful people approach their work with a more limiting mindset. They often refer to work in a negative way. For example, they’ll say “the daily grind” or “my life as a drone.” They typically complain as opposed to looking at work as a means to an end, to create a life of abundance. Work — the passion for it, the creation of it, your contribution and what you learn from others — is what leads to goals being met and dreams becoming reality.
2. They Exercise Incredible Drive
The most successful people I know are driven, and they push and shove until the job is done and targets are hit, and then they go again. They’re able to stay focused on getting results. They keep doing the hard things long after others are only doing what’s comfortable.
Unsuccessful people appear to spend a lot of time in emotions and considerations that cause them to stop or settle and then rationalize how these feelings should be satisfied. What they don’t seem to understand is this mechanism of drive is a muscle that can be developed by practicing nonconformance with society’s definitions of success.
3. They Never Make Excuses
Regardless of how many excuses they make, successful people know that it will not change the outcome. Even justified excuses will not make a project or a person successful. When things go wrong, the successful person sees it as an opportunity, not an insurmountable hurdle.
Unsuccessful people spend a lot of energy and time making excuses, blaming the economy, the customer, the boss, prices or competition. Even if the “excuses” are all true, it won’t improve the outcome, and successful people know this. No matter how justified you are, never make an excuse for any outcome.
4. They Focus on Their Goals Daily
Successful people are always focused on success. For instance, the first thing I do every morning is write down my goals — I’ve been doing this for years. It’s my experience that if I can stay focused on what I want, I will get it no matter how absurd the goal. Make the things you want and haven’t yet accomplished so real in your mind that they become real in your world.
Less successful people seem to allow anything to drift into their environments; they aren’t controlling what they focus on. Consider this: The average American consumes four hours of TV and Internet per day and yet writes his or her goals down (if at all) only once a year. Every day presents an opportunity to set and reach goals regardless of how large or small they are.
5. They Are Willing to Fail
The old saying, “no risk, no reward” really applies to those who are successful. These people go for it almost with a willingness to fail. Of course, they aren’t interested in failing, but they know that if they don’t put themselves in a position to fail, they’ll never create the ability to win. At some point in life, you’ll have to go for it or you’ll live the rest of your life regretting not doing so.
Unsuccessful people play it safe. They don’t speak up or offer ideas because they operate from a place of fear. They’re afraid to fail because they’re overly concerned with the judgment of others, so they do the minimum and try to “fly under the radar.” Never be afraid of failure because behind every mistake is an opportunity to learn.
Begin to willingly do these five things, and you’ll soon see how things change for the better in your business and your life. Because doing what others refuse to do will give you the edge you need to find the success you want.

By: Grant Cardone, www.americanexpress.com

About Scoreinc.com

Scoreinc.com, Inc., headquarter in Mayaguez Puerto Rico USA, with offices in Mobile Alabama, is a leading provider of services to the derogatory credit sector of the financial service industry through its Scoreway® Software Solution and credit report accuracy dispute services. The Scoreway® platform provides an end-to-end management solution that helps the companies that we serve manage the credit review and dispute process and to improve controls and profitability. Scoreinc.com services an ever growing list of mortgage company’s, banks, credit unions, Realtors®, builders and credit service organizations through its innovative technology and credit report accuracy service.

Contact Score for more information at 877-876-5921 or by visiting the following pages:
Credit Repair Merchant Service
Fair Debt Collection Practices-learn to earn from FDCPA
Credit Repair Business Training
Credit Repair Software
Credit Repair Solution

For more details please visit Scoreinc.com

What Does it Take to Succeed in Real Estate?

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The number one question new real estate agents ask is, “What does it take to succeed in real estate?” Use the following 8-point list as your personal guide to real estate success. No longer a newbie? You can still benefit from revisiting these “back to the basics” reminders.
1. Your six-word job description
Your job in real estate boils down to six words: Generate leads; convert leads; close transactions. Many new agents expect their broker to provide leads for them. The truth is you have to generate your own leads.
“Your job isn’t selling houses — it’s finding clients,” said Craig Schiller, a new agent with Baird and Warner in Fox Valley.
Once you generate a lead, the next step is lead conversion. This means obtaining a signature on a listing agreement, a buyer’s representation agreement, or a purchase contract.
The final step is to manage the transaction from contract to close. A common misconception is that agents earn big sums for marketing a listing, locating property for the buyer, and then writing the offer. But up to 90 percent of the work occurs after the property enters escrow.
2. Training matters
Lynn Madison, the owner of Lynn Madison seminars and a real estate instructor, emphasizes the importance of training. “Find a brokerage that offers good training. Be an education sponge. Many agents choose the wrong managing broker and have to start over with a brokerage that has strong training,” she said.
A Texas Association of REALTORS® study of over 500 new agents supported the same conclusion: new agents who earned their GRI and had a learning mindset were the most likely to succeed.
3. Three fundamentals to master now
Contract mastery is essential. Practice filling out at least one contract daily until you can easily complete all transaction-related contracts. You must also be able to explain agency relationships, the types of buyer representation, how earnest money deposits are handled, disclosures, etc.
Second, master the inventory. Most top producers can price a property without checking the MLS. To master the inventory, see as many houses as possible. Visit different subdivisions, learn the different builders, the various styles of houses, the prices, and community characteristics. Use Realtor.com or other online resources to quickly identify values on your mobile device.
Third, master the market statistics. When you can quote whether the inventory is increasing or decreasing and how much property values have appreciated or declined, you have instant credibility.
Tracking the amount of inventory on the market is important because it is the best predictor of market shifts. Six months of inventory or less indicates a seller’s market; there is too little inventory and prices increase. So, prospect for sellers. Seven or eight months of inventory indicates a flat or transitioning market with stable prices and steady sales. When there is over eight months of inventory and prices are declining, prospect for buyers. Keep in mind mixed markets are common, depending upon price and location.
4. Make setting up your Client Relationship Management system a top priority
Rebecca Thomson, the Vice President of Agent Development for @Properties and one of NAR’s “Top 30 under 30,” began her career when she was 21. She attributes her early success to attending as much training as possible, having strong systems, consistently prospecting and engaging with other agents.
Setting up your CRM is the first system to develop. You already have an address book in your phone and/or computer. Top agents normally use a system that also tracks when they contacted their clients, the type of contact they made, as well as providing automated follow up reminders. Commonly used systems include Top Producer, Salesforce and Infusionsoft.
To build your database, ask yourself who you know from your past schooling, jobs, place of worship, recreational activities, service providers, as well as your friends and family. Include your Facebook and other social media contacts as well. Start gathering these names now!
5. Prospecting secrets from agents earning $250,000 per year
REDX conducted a survey comparing agents who earn $250,000 per year vs. those earning $70,000 per year. Agents earning $250,000 annually prospected at least seven hours per week vs. $70,000 earners who prospected 3.4 hours per week. Places they prospected include their chamber of commerce and place of worship. They also volunteered, knocked on doors, held open houses and engaged in other face-to-face lead generation activities. Set your goal to add five new people daily and prospect until you do.
6. Learn from your peers
Schiller and Thomson encourage new agents to learn from more experienced agents. “Learn as much as possible by talking to your peers. Accompany them on showings. Learn from what they say on appointments. Also, practice your listing presentation before meeting with a seller. When you build trust, provide value, and you know what you’re talking about, they will hire you, even if you’re young,” Thomson said.
7. Face-to-face is the name of the game
Agents lacking face-to-face skills and the ability to confront others when needed, often leave the business because it is too stressful. To be more effective with your clients, ask “how” and “what” questions that uncover what matters to them. Second, always remember, “it’s their house and it’s their decision.” Your role is to provide them with the best information and service possible so that they can make the best decision possible.
8. The technology you need
Start with the basics; you must be mobile. This means having a CRM, using a paperless transaction platform, digital signatures, and a note-taking system such as Evernote. Use Facebook and LinkedIn to build community and share reviews. Instagram, Pinterest, and YouTube are excellent free places to market your listings.
Be patient, take it one day at a time, and remember that nothing happens until you generate a lead.

By: Bernice Ross, www.illinoisrealtor.org

About Scoreinc.com

Scoreinc.com, Inc., headquarter in Mayaguez Puerto Rico USA, with offices in Mobile Alabama, is a leading provider of services to the derogatory credit sector of the financial service industry through its Scoreway® Software Solution and credit report accuracy dispute services. The Scoreway® platform provides an end-to-end management solution that helps the companies that we serve manage the credit review and dispute process and to improve controls and profitability. Scoreinc.com services an ever growing list of mortgage company’s, banks, credit unions, Realtors®, builders and credit service organizations through its innovative technology and credit report accuracy service.

Contact Score for more information at 877-876-5921 or by visiting the following pages:
Credit Repair Merchant Service
Fair Debt Collection Practices-learn to earn from FDCPA
Credit Repair Business Training
Credit Repair Software
Credit Repair Solution

For more details please visit Scoreinc.com