Archive for December, 2014

Creative Real Estate Promotional Products To Grow Your Client List

Posted by admin in Uncategorized. Tagged:

Looking for creative promotional products to help with your real estate marketing? There are thousands of promotional products for agents to use to market and grow their businesses. Pens, coffee mugs, magnets, keychains, reusable sport bottles: the list that would fill this page.
You have, however, heard of or used the majority of these items to find new clients. Instead, we are going to use this space to share some creative real estate promotional products that might just be new ideas for most agents and creative ways you can use those promotional products to prospect for leads.
What is the one item almost every person — in almost every age range — has on them at all times? Their phone. Smartphones and mobile tablets are becoming must-have 24/7 accessories. And because these devices are with us all the time, they take a lot of physical abuse. What could be better than providing a promotional product that not only is visible day and night but also provides a useful service? Protective smartphone cases and tablet covers meet both criteria perfectly. However, don’t go too overboard when you customize these promotional items. Keep the marketing info to a minimum — maybe just a logo and website address — or people will be reluctant to use them on their devices.
When it comes to real estate promotional products for smartphones and tablets, it is not only what is on the outside that counts. Your promotional item does not have to only be physical. You can also create virtual promotional products to market your business.
Why not create a free real estate mobile app for your prospects and clients? In the past, mobile application development was quite costly; now you will find it quite affordable. Don’t go overboard with functionality and complexity when creating your mobile app. Instead, pack it full of useful, local real estate information — the same type of information you share with buyers and sellers on a daily basis.
Your app could feature local maps highlighting school districts. It could share information on the home-buying process for first-time homebuyers. You could include real-time listings, interest rates and local news. On each and every page of your mobile app, feature your name, logo and contact info in a non-distracting but noticeable way. Also, make sure to include a simple, one-touch function for the user to call, email or text you.
And don’t forget about your real estate mobile app icon. Make this your logo or possibly your professional headshot. Think about it: Every time someone pulls out their phone to make a call, text a friend or check their Facebook News Feed, your logo or face will be right there — a just touch away.
So now that we’ve offered a couple of creative promotional products for real estate agents, let’s share some creative ways to use promotional items. First, let’s start with an inexpensive real estate promotional product that is used quite often. Unfortunately, most agents waste the opportunity to use these items in a way that can bring them referrals and leads.
We’re talking about the keychain. Most agents hand these out haphazardly to people hoping they will not disappear into a kitchen drawer filled with other items that will never be used or seen again. There’s a better use for your keychains. How many times have you picked up keys at a closing or before doing a walk-through and realized there was only one set for you buyers? Go to your local hardware store, make a couple of extra sets of keys and put each set on your promotional keychains. As an added bonus, find a nice outdoor key-hider to give as a gift to your buyers.
Your promotional keychains will most likely never be seen by anyone but your buyers. But each time the homeowners see them, they will remember fondly how you went out of your way to do a little something extra. That something extra, even though it cost you very little, will likely bring you repeat business and multiple referrals.
Here’s another idea. Agents usually give their buyers a nice thank-you / housewarming gift after closing. Often this gift is a bottle of wine, a basket of gourmet food or a bouquet of flowers. As long as you are giving a gift, why not turn that gift into one of your real estate promotional products?
By the time you get to closing, you know your clients pretty well. And if you just helped them buy a home you know what features (home theater, wine cellar, outdoor pool, etc.) are in that home. Instead of giving the traditional bottle of wine for a gift, take it up a notch — especially if you operated in the high-end, luxury home.
For example, if they are wine aficionados give them an expensive wine opener tool kit in a nice wooden case. Before you give this gift, have an inscription added to it — something like, “Thank you for allowing me the privilege of helping you two find your dream home. Your friend, Bob Smith.” By adding this inscription, you turned your gift into a promotional item.
Each time your clients open a bottle of wine, they will think of you. However, unlike the keychain, this gift didn’t start out as a promotional product. And, even better, this idea can be applied to a number of thoughtful, high-end gifts that match your clients’ interests.
No matter what promotional products you decide to use to market your real estate business, make sure you stand out from the crowd. Creative promotional products for agents aren’t hard to find. It is also not hard to brainstorm new ideas for using these promotional items. Just remember, when you put in the extra effort, people will notice and your client list will grow. And isn’t that the point of real estate promotional products in the first place?

By: Rob Schmidt, www.29doors.com

About Scoreinc.com

Scoreinc.com, Inc., headquarter in Mayaguez Puerto Rico USA, with offices in Mobile Alabama, is a leading provider of services to the derogatory credit sector of the financial service industry through its Scoreway® Software Solution and credit report accuracy dispute services. The Scoreway® platform provides an end-to-end management solution that helps the companies that we serve manage the credit review and dispute process and to improve controls and profitability. Scoreinc.com services an ever growing list of mortgage company’s, banks, credit unions, Realtors®, builders and credit service organizations through its innovative technology and credit report accuracy service.

Contact Score for more information at 877-876-5921 or by visiting the following pages:
Credit Repair Merchant Service
Fair Debt Collection Practices-learn to earn from FDCPA
Credit Repair Business Training
Credit Repair Software
Credit Repair Solution

For more details please visit Scoreinc.com

MMRecap for December 15th

Posted by admin in Uncategorized. Tagged:

There were no economic reports released last Monday, but the price of oil and its effect on oil-producing countries grabbed headlines. So has the question of “to frack or not to frack?” Now that oil is cheap, many oil companies are deserting fracking and just continuing to drill.
Even though there were no economic reports, the stock indices were active, and not in a good way. The Dow closed down 106.31 points; the Nasdaq dropped 40.06 points, and the S&P 500 lost 15.06 points. The yield on the 10-year note was down 0.05 points to close at 2.26%.
Tuesday was another “report-less” day — almost. Wholesale inventories for October came in at +0.4%, the same as in September. But the talk on Wall Street centered on oil and the various effects it can have on the environment as well as on the economies of heavy users of the product. There is little good news available. The Russian ruble has lost 40% of its value vs. the U.S. dollar. It is also troubled by Western sanctions, declining oil prices and high inflation. There are no easy answers.
The stock markets closed with unremarkable results on Tuesday. The Dow fell 51.28 points, and the S&P slipped 0.49 points. The Nasdaq, due to scant reliance on oil, remained unaffected. It rose 25.77 points. The 10-year yield had dropped four more points to close at 2.22%.
How can this be? Wednesday was yet another day with no meaningful reports! But the price of oil has taken another huge hit, and that’s as much news as we need to know for now. It’s the sole topic of conversation, no matter where you look.
The markets closed Wednesday after another terrible day. The Dow fell 268.05 points, or 1.51%; the S&P 500 also had a big loss, dropping 33.68 points, or 1.64%. For the first time in a while, the Nasdaq also ended up in the red, losing 82.44 points, or 1.73%. The price of oil rose $0.28 a barrel, and the 10-year note fell by 4 basis points to 2.18%.
On Thursday there were finally some economic reports worth talking about. Initial jobless claims for the week ended Dec. 6 fell to 294K from 297K — a scant 3,000 when compared to previous decreases. However, continuing claims, people applying for a second or more weeks of benefits, for the week ended Nov. 29 jumped to 2514K from the previous 2372K.
The best news came from retail sales in November, which rose 0.7%. Excluding autos, sales were up 0.5%. That’s a relief after a couple of months of grim data.
The importance of other reports went downhill from there. Import and export prices both fell, with exports down 1.2%, excluding agriculture. Imports, excluding oil, fell 0.2%.
The stock markets closed on Thursday with gains all the way around. The Dow rose 63.19 points, while the Nasdaq added 24.14 points and the S&P 500 closed up 9.19 points. The 10-year Treasury added one basis point to close at a very friendly 2.19%.
The week concluded Friday with the producer price indices and the first of two consumer sentiment reports from the University of Michigan.
The PPI for November fell 0.2%. Nothing says “no inflation” like a minus sign. The PPI core, which excludes food and energy prices, came in flat, versus a 0.4% increase in October.
The final report from the University of Michigan’s consumer sentiment report came in at 93.8, topping not only the previous report of 88.8 but the estimates, as well.
When the stock markets closed on Friday, there was nothing but red ink. The Dow closed down 315.51 points, or 1.79%, the Nasdaq followed with a loss of 54.57 points, or 1.16%, and the S&P 500 slipped 33.00 points, or 1.62%. The 10-year Treasury dropped to the lowest point of the year so far, and closed at 2.10%.
The MBA reported a significant decline of mortgage applications for November with new home applications decreasing by 22% over October. Interestingly, higher-priced new homes seem to be doing better than the lower-priced entry-level homes as the average loan size increased from $300,000 in October to almost $307,000 in November. Conventional loans, including refinances, accounted for 69.3% of all loan applications.
This week is a relatively quiet week as far as reports go. The Empire State Manufacturing index is the first report released today, and there is some discrepancy on the predictions. The markets are expecting an increase to 14.0, which would be a nice increase from the 10.2 reported from the previous month. On the other hand, the Briefing.com people are predicting a decrease to 9.0. This report, however, is usually not something that would set the markets on fire. That will be followed by industrial production and capacity utilization reports for November. Both should rise, with production expected to hit somewhere between 0.7% and 0.9% in November — up from -0.1% in October. Capacity utilization is forecast to edge up to 79.3% from 78.9%. The Homebuilders’ index report is expected to remain flat at 58% in December, but after all, it’s December.
Tuesday we get to the nitty-gritty with housing starts for November. Analysts expect a reading of 1035K, up from the previous 1009K. Building permits for November may come in lower than the 1080K for October, as the predictions are hovering around 1050K.
On Wednesday we’ll look at consumer price indices, but they have barely moved. In October, the CPI was flat, coming in at 0.0%, and is expected to drop perhaps to -0.1% for November. The CPI core, which eliminates food and energy prices, may drop a little, as well.
As usual, Thursday the reports on initial and continuing unemployment figures come out. Initial claims for the week ended December 13th are expected to go down to 290K from the 294K reported a week earlier. Continuing claims for the week ended December 6th may be down from the previous report of 2514K and are being predicted to come in at 2400K. The Philly Fed report will be released on Thursday, and here there is a big chasm among the predictors. The previous report came in at 40.8. The markets are predicting a drop to 26.5, while the Briefing.com guys are predicting a major drop to 10.0. Either way, that seems to be a big decrease.
As we approach the last two weeks of the year, the reports are slowing down and there are no reports coming out on Friday. This is a good opportunity to take advantage of all those door-buster sales.

About Scoreinc.com

Scoreinc.com, Inc., headquarter in Mayaguez Puerto Rico USA, with offices in Mobile Alabama, is a leading provider of services to the derogatory credit sector of the financial service industry through its Scoreway® Software Solution and credit report accuracy dispute services. The Scoreway® platform provides an end-to-end management solution that helps the companies that we serve manage the credit review and dispute process and to improve controls and profitability. Scoreinc.com services an ever growing list of mortgage company’s, banks, credit unions, Realtors®, builders and credit service organizations through its innovative technology and credit report accuracy service.

Contact Score for more information at 877-876-5921 or by visiting the following pages:
Credit Repair Merchant Service
Fair Debt Collection Practices-learn to earn from FDCPA
Credit Repair Business Training
Credit Repair Software
Credit Repair Solution

For more details please visit Scoreinc.com

The Road To Confidence Is Built On Trust

Posted by admin in Uncategorized. Tagged:

I was struck by a comment made by the Mortgage Bankers’ Association President David Stevens: “It’s time to acknowledge all the safeguards added to mortgage lending. It’s time to start talking about housing finance like the beneficial activity that it is. It’s time to let people know it’s OK to start trusting the system again. Most of all, it’s time to change the dialogue of distrust to a dialogue of confidence.”
While I applaud his courageous vision of a world where housing finance instills confidence in consumers, there is a massive divide that exists on the path from distrust to confidence. And the only way to bridge that gap is with trust.
I’ll start with the first part of the quote: “It’s time to acknowledge the safeguards added to mortgage lending.”
I speak to customers every day about these safeguards and, quite honestly, they still ask me questions that these safeguards don’t address. “Do you think values are going up or down?” If I’m about to originate a 3.5% down payment loan for a first-time homebuyer how do I honestly answer that? The purchase contracts in the state of Arizona have a market conditions advisory that warns that the “buyer and seller assume all responsibility…should the return on investment not meet their expectations.”
That leads to the next logical question: “Is this a good investment?” An investment according to the Intelligent Investor is “an operation which, upon thorough analysis, promises safety of principal and an adequate return.” Does a house purchase with a 3.5% or 5% down payment in a flat or declining real estate market with average selling commission rates of 6-7% qualify under this definition?
Both of these questions speak to a bigger issue that is often glossed over in the effort to make the sale and originate the loan: have market values truly stabilized? All you have to do is google “housing values 2014” to see that this year was a pretty good year across the board for appreciation, and next year is likely to see prices flatten out a little but still stay on the upswing. It may not be all rainbows and puppy dogs, but there doesn’t appear to be any precipitous cliff in the foreseeable future.
According to Corelogic, foreclosures ticked up in September, but the downward trend is holding. That should help us breathe a sigh of relief that the chances of a new wave of upside-down homeowners is less likely because a flood of shadow inventory isn’t suddenly going to come on the market at 70% of the price paid on home sales the past year.
Do we trust these positive signs enough to say the worst is over and that we confidently expect values will at least rise in the coming years? Ability to repay, QM, lender compensation restrictions, and regulatory reform aren’t going to help customers who don’t know for sure if the house they bought or are going to buy is going to gain or lose value. So how do we rebuild trust?
We could start by honestly assessing whether financed homeownership is a sustainable investment and still the foundation of American wealth or only a speculative gamble that requires all the regulatory oversight and forensic analysis of a high-risk financial endeavor. If we don’t have the data to support the notion that homes will at least have a steady level of appreciation, we can’t honestly call mortgage lending an investment-oriented activity for consumers.
That’s fine: to build trust, we just learn to sell the reality of a speculative real estate market, and educate customers about the real risks and benefits, and give them strategies for best case and worst case outcomes.
One more thing: actions within this industry are going to speak louder than words. If we don’t have confidence that the loans we are making won’t end up resulting in fines and buybacks, and we don’t trust the integrity of the information we receive from customers to the point where we forensically analyze every component of the application, we can’t ask consumers to have confidence in financed homeownership.
Once we trust all of the partners that make up the housing industry, and decide whether we are selling loans for investment or speculation, then we can start promoting a message to build the trust of consumers.
Until then, it’s going to be difficult to “let people know it’s OK to start trusting the system again.”

By: Frank Ceizyk, www.mortgagenewsdaily.com

About Scoreinc.com

Scoreinc.com, Inc., headquarter in Mayaguez Puerto Rico USA, with offices in Mobile Alabama, is a leading provider of services to the derogatory credit sector of the financial service industry through its Scoreway® Software Solution and credit report accuracy dispute services. The Scoreway® platform provides an end-to-end management solution that helps the companies that we serve manage the credit review and dispute process and to improve controls and profitability. Scoreinc.com services an ever growing list of mortgage company’s, banks, credit unions, Realtors®, builders and credit service organizations through its innovative technology and credit report accuracy service.

Contact Score for more information at 877-876-5921 or by visiting the following pages:
Credit Repair Merchant Service
Fair Debt Collection Practices-learn to earn from FDCPA
Credit Repair Business Training
Credit Repair Software
Credit Repair Solution

For more details please visit Scoreinc.com

MMRecap for December 8th

Posted by admin in Uncategorized. Tagged:

Thanksgiving break is definitely over. Now it’s time to get serious again, as there were 19 relevant economic reports last week.
Monday’s lone report was the ISM index, which looks at the health of the manufacturing industry across the country. It came in at 58.7, which was not only close to estimates but very close to October’s 59.0. Otherwise, real news was scant. Most of the talk was centered around oil prices, and as of now there are numerous opinions as to the future of oil demand and prices — but no signs of panic, at least in the U.S.
Stocks didn’t do well, and some analysts pegged that to lower-than-expected holiday sales, but it’s really too early to judge. When the markets closed Monday, the Dow was down 51.44 points, the Nasdaq lost 64.28 points, and the S&P 500 fell 14.12 points. The yield on the 10-year Treasury rose 4 basis points to 2.22%.
Only three reports appeared on Tuesday’s calendar, and just one could influence the markets — construction spending in October. It shot up 1.1%, beating the -0.1% tallied in September, as well as all estimates. When Wall Street closed on Tuesday stocks did much better, with the Dow rising 102.75 points, the Nasdaq moving up 28.46 points, and the S&P 500 putting up 13.11 points. When Treasuries closed, the yield on the 10-year note had risen 6 basis points to a still-low 2.28%.
Wednesday there were several releases, but no real market-changers. ADP, the payroll processing giant, estimated that 208K new jobs were added in November. This was lower than the 233K added in October and also lower than the markets expected. When Wall Street closed on Wednesday, the stocks had posted modest gains. The Dow rose 33.07 points, while the Nasdaq added 18.66 points and the S&P 500 ended up 7.78 points. The yield on the 10-year Treasury went up a point to close at 2.29%.
On Thursday, initial and continuing jobless claims were released. First-time claims for the week ended November 29 were down by 17K, registering 297K compared with 314K from the prior week. Continuing claims recorded for the week ended November 22 actually went up to 2362K, which was a good-sized jump from the 2323K from the week before.
The other piece of financial news on Thursday: the European Central Bank is delaying the start of its quantitative easing program (if it starts at all) until it further studies the impact of falling oil prices and other economic factors that could affect European growth and wages. Don’t look for a statement about this until at least March.
The stock markets all closed down on Thursday with the Dow losing 12.52 points, the Nasdaq down 5.04 points, and the S&P 500 finishing at -2.41 points. The 10-year Treasury yield dropped 4 points to close at 2.25%.
Friday’s employment reports for November were an early holiday present for just about everyone. Nonfarm payrolls added 321K jobs in November, and the unemployment rate held at 5.8%, the lowest since 2008. Hourly earnings were up 0.4%.
Factory orders in October slid 0.7%, slightly more than the previous 0.5% drop.
Wall Street rallied on Friday with the Dow closing 58.69 points. The Nasdaq index gained 11.32 points, and the S&P 500 posted a gain of 3.45 points. The 10-year Treasury yield closed last week at 2.31%, up 6 basis points from Thursday.
According to the Mortgage Bankers Association, mortgage applications fell 7.3% for the week ended Nov, 28. Included in the statistics were adjustments for the Thanksgiving holiday. On an unadjusted basis, apps decreased 37% in the same time period. The refi index also took a hit, falling 3% from the previous week. The seasonally adjusted rate was up 3% from the previous week, but the unadjusted purchase index dropped 32% from the previous week.
The average contract interest rate for a 30-year fixed conforming loan fell to 4.08%, the lowest level since May 2013.
This week is a relatively quiet one, and market-moving reports don’t start coming in until Thursday. There are no reports today, and the only significant release coming out tomorrow is the report on wholesale inventories for October, which are expected to rise 0.2%. This is not a market mover.
Wednesday, too, is practically a non-event, but the fun starts Thursday with several reports rolling in. As always, we get the initial and continuing jobless claims reports. Initial claims for the week ended December 6 may drop by 2K; the analysts are predicting this report to come in at 295K. Continuing claims are predicted to come in at 2350K, about 12,000 less than the 2362K from the previous week.
November retail sales and retail sales excluding autos are also scheduled for Thursday. Expectations range from gains of 0.4% to 0.7%, and contain some of the most important data for November. So far it’s been disappointing, but these numbers could increase expectations. Retail sales ex-auto could come in anywhere from +0.2% to +0.5%. Export and import prices in November are also on tap, but they almost never surprise. Business inventories follow, and they fall in the same category. If inflation were to edge up a couple of points, you wouldn’t hear many complaints.
Two reports on producer price indices at the manufacturing level are due Friday, and many would like to see them rise just a bit. This is one area where higher prices would be welcomed.
The final report for the week is the University of Michigan consumer sentiment report, which attempts to determine the moods of those surveyed. If they feel confident about their financial futures for the next several months, the numbers will be in the high 80s or even the low 90s. Anything below that would be a disappointment. The sentiment for November was 88.8.
So, all in all, nothing very exciting is expected this week.

About Scoreinc.com

Scoreinc.com, Inc., headquarter in Mayaguez Puerto Rico USA, with offices in Mobile Alabama, is a leading provider of services to the derogatory credit sector of the financial service industry through its Scoreway® Software Solution and credit report accuracy dispute services. The Scoreway® platform provides an end-to-end management solution that helps the companies that we serve manage the credit review and dispute process and to improve controls and profitability. Scoreinc.com services an ever growing list of mortgage company’s, banks, credit unions, Realtors®, builders and credit service organizations through its innovative technology and credit report accuracy service.

Contact Score for more information at 877-876-5921 or by visiting the following pages:
Credit Repair Merchant Service
Fair Debt Collection Practices-learn to earn from FDCPA
Credit Repair Business Training
Credit Repair Software
Credit Repair Solution

For more details please visit Scoreinc.com

“5 Why’s” Help Agents Really Understand Buyers Needs

Posted by Joel pate in Uncategorized. Tagged:

“Home” isn’t measured in square feet. With all of the technologies and national search portals available to homebuyers today, anyone can search by bedrooms and bathrooms. What sets today’s killer agents apart is their ability to understand what is truly important to the buyer: exceptional local knowledge and expertise. While not a new concept, this “algorithm” for success remains one that few agents have yet programmed to perfection.
Technology is an important part of any agent’s arsenal, but technology will never replace the real estate agent. In-depth, local knowledge of the communities you serve and the ability to understand and foresee your clients’ wants and needs is still paramount. There isn’t a code-base out there that can deliver what you can.
So what is it about agents who seem preprogrammed for success? Below are some of the best “code snippets” from the most successful real estate agents out there, to help you create your own “killer feature” set and become the indispensable agent your buyers need.
Anticipate wants and needs to WOW your clients
Don’t just react to what your clients say they want and need; anticipate them. Getting out ahead of your clients is one of the best ways to show that you understand and are working for them, not just taking orders.
For example, a buyer tells you they need to be close to the train station for work. Knowing where they work, you take it a step further and pull homes that reduce their commute time. That’s a good start, but could you go further? If you know where they work, can you find homes closer to their company shuttle stops or popular rideshare locations? Or find homes with low-traffic routes that make it easy to bike to the office? When you’re able to connect the dots between your buyer’s wants, lifestyle needs and the surrounding area, you can create a short list of homes that feel perfectly suited just for them.
Share the good, the bad and the ugly — make your buyers feel at home by sharing neighborhood insights that give them more context to how the homes they’re considering fit into their lifestyle.
Does your buyer love to cook? Perhaps the neighborhood has a seasonal farmers market that foodies rave about. Maybe your buyer is an avid yoga enthusiast and the local park hosts open-air classes twice a week. Is there a flight path overhead that can create a commotion early in the morning? Key insights that aren’t obvious through online searching can make your buyers feel comfortable calling a new neighborhood home.
Use the “Five Whys” to really understand why
The Five Whys is a technique that sales professionals in all types of industries have used for generations to get to the root of what their clients are trying to accomplish. It’s based on the idea that if you ask “why” enough, you’ll get down to the real cause of anything.
If your buyers say they want to live in a certain neighborhood, ask them why. “Because we need to be close to our mother-in-law.” Ask why. “Because when we have kids, she’ll be watching them during the week.” Ask why. “Because we both plan on continuing with our careers after the baby arrives.” Whether you get to five whys or not, you’ll learn a whole lot more about the real reasons that are driving your client’s decision-making process when you ask why repeatedly.
Take the couple above; by asking why, you’ve learned your clients are planning on having kids and that the mother-in-law will be an important supporter, helping both of them fulfill their professional aspirations. Maybe now you’ll focus their home search in a great school district, looking for properties that include a mother-in-law suite, a park around the corner and that are close to the business corridor. Getting to the bottom of what is important to your clients can provide opportunities to make your expertise shine.
Be the neighborhood detective
It’s not enough to say that you’re a “neighborhood expert” — you have to actually be one! Tour as many homes as you can when they come on the market. Take notes on floor plans, features and price changes. Nothing says expert like being able to rattle off the features, benefits and pricing history of neighborhood homes. Attend city planning and zoning meetings to keep current with changes to the real estate landscape.
What is the community like during the morning, afternoon and evening? Learn everything you can about the neighborhood’s amenities like dog parks, local farmers markets, tennis courts and the best place to watch the fireworks on July 4th. Becoming a true neighborhood expert is a time-tested winning strategy.
Use technology to step up your game
While it can’t ever replace an agent, smart use of technology can help turn your local knowledge and expertise into superpower skills. There are dozens of tools out there that give you new ways to uncover what clients want. For example, use your clients’ search histories and saved properties to cue you in on changes to their desired amenities and pull new properties to meet their changing needs.
Go beyond basic search by bed, baths and price to allow your buyers to search homes using the criteria that matters most to them — schools, proximity to work, local grocery stores and more. Being cutting-edge with your buyer alert system and real estate technologies can help you anticipate the needs of your clients and will prove you’re the expert you claim to be.
What “killer features” do you provide to stand out from the crowd as the real estate professional your clients need and love?

By: Andrew Flachner, www.inman.com

About Scoreinc.com

Scoreinc.com, Inc., headquarter in Mayaguez Puerto Rico USA, with offices in Mobile Alabama, is a leading provider of services to the derogatory credit sector of the financial service industry through its Scoreway® Software Solution and credit report accuracy dispute services. The Scoreway® platform provides an end-to-end management solution that helps the companies that we serve manage the credit review and dispute process and to improve controls and profitability. Scoreinc.com services an ever growing list of mortgage company’s, banks, credit unions, Realtors®, builders and credit service organizations through its innovative technology and credit report accuracy service.

Contact Score for more information at 877-876-5921 or by visiting the following pages:
Credit Repair Merchant Service
Fair Debt Collection Practices-learn to earn from FDCPA
Credit Repair Business Training
Credit Repair Software
Credit Repair Solution

For more details please visit Scoreinc.com

Top 7 Mortgage Lead Generating Ideas

Posted by Joel pate in Uncategorized. Tagged:

In our quest to be the “Ultimate Loan Officer” we are always looking for ways to find more mortgage deals. Lead generation is the life blood of our business, and whether we buy the leads or generate our own, the quality of leads that we get will determine the success of our month and eventually our year.
Mortgage marketing is something that I really enjoy, and I wanted to give you an updated list of my Top 7 Ways to Generate Mortgage Leads.
1.) Facebook Fan Pages: We all love Facebook; more importantly, 99% of our customers love it, too. It is addicting for most people, and this is music to the ears of a mortgage marketer. If you haven’t set up a Facebook Fan Page for you as an individual Loan Officer, you need to do it today (assuming your compliance department will allow you to do so).
Facebook Fan Pages offer a fantastic way for you to celebrate your mortgage successes without people feeling like you are “spamming” their walls. People can Like and Unlike your page anytime, and they know if they like your Business Fan Page they will probably see some mortgage business-related items on the page. Work hard to grow your page, and it can be a great way to remind people what you do and why they should use you.
Don’t be shy in posting pictures of your closings, events, etc. People want to work with experts, and if they see you are busy they will assume that you are the loan officer for them.
2.) Zillow / Trulia / Boomtown / Realtor.com: The internet is buzzing with new and popular real estate websites. Real estate agents are seeing great results by using these tools, and they are always looking for partners to help them offset their marketing costs. If you know of an agent who is using these types of programs, you may want to approach them and ask if you can do some co-marketing with them. You might just see that your business will evolve in ways that you had never dreamed of before.
3.) Linkedin Stalking: You heard me right, you can generate mortgage leads by “stalking” your contacts on Linkedin. Of course, I am kidding, right? Well, not really. Linkedin is considered the leading online social media site for business people, and it is where a lot of successful professionals hang out online. If you keep an eye on the announcements each day you may find that a friend of yours has gotten a new job and may be interested in relocating. You may also find a friend who just graduated from college and is beginning their first job. Whatever the case may be for your contacts, you are bound to find a lead or two buried within your Linkedin contacts.
4.) Networking: You cannot hide behind your desk all day and expect to get referrals from others in the community. If you want to build your referral business you will need to be visible to others. A great way to do this is by joining or starting a local BNI group. You can also get involved with community projects, and simply use this time to help others while getting to know some new people. Don’t be afraid to put yourself out there; you may be surprised at what some new people in your life can do for your business.
5.) Past Clients: If you haven’t figured out that you need to stay in contact with your past clients by now, you may have no future in this business. If you have been in the mortgage business for more than a couple of years you should have a decent-sized database of clients that you have closed. Homeowners move or refinance every 3 to 7 years, so if you can figure out a system to stay in touch with people like this you will be ahead of 90% of the other loan officers with whom you are competing.
Nothing is worse than the sinking feeling you get when you find out a past client just purchased a new home and you did not do the loan. It has happened to all of us, and we can avoid it by simply staying in front of them — month after month. Create a newsletter or direct mail system that will touch these people at least 4 times per year; the more times you are in front of them the more successful you will be with this approach.
6.) Co-Marketing: I mentioned this technique a little earlier when discussing Zillow and Trulia regarding real estate agents, but you can co-market with other professionals, as well. Consider calling your favorite insurance agent and do a direct mail piece to their list of customers. Why not call the financial planner that you went to college with and see if he or she would like to direct-mail a neighborhood with you in search of new clients? The opportunities are endless if you use your imagination — and your Rolodex.
7.) Facebook Ads: Facebook is an awesome tool when it comes to promoting yourself for free, but many don’t realize how cheap it is to actually run ads on the site. You can boost your favorite Fan Page post for $5 and get it in front of hundreds of people. You can advertise there to grow your Likes for your Fan Page or group. There are all kinds of ways to promote your services on Facebook, so jump on the site today and click on the Ad Manager portion of your Facebook page to learn more.
Please note that you need to check with your compliance department and state/federal guidelines before using any of these tips. Be sure they are legal in your area before starting them.
Best of luck with your mortgage marketing efforts! I hope some of these ideas will help get your mind moving in the direction of how you can generate more leads so that 2015 will be your best year ever.

By: Nathan Soliday, www.ultimateloanofficer.com

About Scoreinc.com

Scoreinc.com, Inc., headquarter in Mayaguez Puerto Rico USA, with offices in Mobile Alabama, is a leading provider of services to the derogatory credit sector of the financial service industry through its Scoreway® Software Solution and credit report accuracy dispute services. The Scoreway® platform provides an end-to-end management solution that helps the companies that we serve manage the credit review and dispute process and to improve controls and profitability. Scoreinc.com services an ever growing list of mortgage company’s, banks, credit unions, Realtors®, builders and credit service organizations through its innovative technology and credit report accuracy service.

Contact Score for more information at 877-876-5921 or by visiting the following pages:
Credit Repair Merchant Service
Fair Debt Collection Practices-learn to earn from FDCPA
Credit Repair Business Training
Credit Repair Software
Credit Repair Solution

For more details please visit Scoreinc.com

What GOP Control Means For Housing

Posted by Joel pate in Uncategorized. Tagged:

Following the midterm election and the historic sweep of Democrats out of office and power, HousingWire gave readers at least one take on what the new GOP majority in both houses of Congress will mean for housing, for Fannie Mae and for Freddie Mac.
Several days later the National Association of Realtors weighed in with the analysis of two speakers at the NAR convention and expo.
Speaking at the NAR event, Mark Halperin and John Heilemann, co-authors of Double Down: Game Change 2012, seemed to agree with HousingWire’s take that not much will be coming until after Obama is out of office.
“House Speaker John Boehner’s historic majority will be more conservative than any other Republican Congress in the history of the Republic. The polarization of politics is the context of everything going forward,” said Heilemann.
Both speakers were skeptical that any major legislation will pass in the next two years, especially when it comes to housing policy, which is a divided issue on Capitol Hill. “There are people in Congress who think there should be no role for the government in the housing market. That makes it really hard to do anything on housing,” said Halperin.
Halperin said that neither President Obama nor the conservative Republicans are going to want to compromise on their key principles, and only time will tell if either will relent.
“As of now, President Obama is a spent political force, which is a real turnaround from Obama as a candidate, who was seen as someone with huge possibility. The president is now a more polarizing figure than former Presidents Bill Clinton or George W. Bush,” Halperin told Realtors.
Or, as Compass Point Research & Trading put it, “We expect the GSE reform conversation to return to Capitol Hill in the next Congress but doubt that there will be substantive progress. Our sense is that the Senate Banking Committee will focus on other legislative priorities and the House Financial Services Committee remains unlikely to compromise.”
Speaking of politics, opinion over at ZeroHedge is that Republicans are really unhappy with Federal Housing Finance Agency Director Mel Watt’s push for allowing bad creditors to buy houses with as little as 3% down.
They fear that Watt’s idea of “affordable housing mandate” is the same thing that led the industry down the path to irresponsible lending in the name of homeownership “uber alles.”
To wit: When we commented on Mel Watt’s Einsteinianly-insane plans to reform FHFA, allowing bad creditors to buy houses (again) with only 3% down-payments (again), we expected nothing but echoes as the “it’s everyone’s ‘right’ to own a home”-meme gets played out for all to see in this goldfish-like societal memory that has entirely lobotomized the actions (and impact) of when this idiocy was tried before.
However, a funny thing happened in November…something called an “election.” And the Republicans have been quick to take note of Obama-appointee Mel Watt’s (replacing acting director Ed Demarco — who had some less-politik plans for real reform) plans with House Financial Services Committee Chairman Jeb Hensarling exclaiming he was “extremely concerned” about Watt’s “efforts to force taxpayers to back high-risk mortgages with ultra-low down payments,” concluding this plan “must be rejected.”
In non-political news, ever wonder exactly what you need to do to get an FHA loan? Wonder no more, courtesy interest.com: http://www.interest.com/fha-loans/news/how-to-get-an-fha-loan/?MSA=4400.
Probably good for real estate practitioners to know since now one in every five new home loans is backed by the FHA, and it’s only increasing.
Perhaps what’s worrying those Republicans is the reemergence, on a much smaller scale than pre-crisis, of alternative mortgage options, including ARMs, piggybacks, teaser rates and more.
That’s not to conflate these safer, saner options that more people are taking advantage of with the road it looks like Mel Watt wants to go down, but people casually following the chatter could mistakenly think it’s getting all 2005 up in here again, when that’s clearly not the case.

By: Trey Garrison, www.housingwire.com

About Scoreinc.com

Scoreinc.com, Inc., headquarter in Mayaguez Puerto Rico USA, with offices in Mobile Alabama, is a leading provider of services to the derogatory credit sector of the financial service industry through its Scoreway® Software Solution and credit report accuracy dispute services. The Scoreway® platform provides an end-to-end management solution that helps the companies that we serve manage the credit review and dispute process and to improve controls and profitability. Scoreinc.com services an ever growing list of mortgage company’s, banks, credit unions, Realtors®, builders and credit service organizations through its innovative technology and credit report accuracy service.

Contact Score for more information at 877-876-5921 or by visiting the following pages:
Credit Repair Merchant Service
Fair Debt Collection Practices-learn to earn from FDCPA
Credit Repair Business Training
Credit Repair Software
Credit Repair Solution

For more details please visit Scoreinc.com

7 Things You Should Never Carry in Your Wallet

Posted by Joel pate in Uncategorized. Tagged:

The holiday shopping season is here again, and identity thieves are on the lookout for careless customers who either misplace vulnerable personal information, or leave it unattended in a cart. More than any time of year, this season is a prime time for stolen credit cards and swiped bank information because your numbers and sensitive information are being used more than normal.
While you shouldn’t obsess about circumstances you can’t control, (most of us have lost a card or an entire wallet at some point in our lives) there are ways you can avoid becoming a victim if someone attempts to steal your financial information. The most important way you can do this is to be very careful about what information you carry around on a daily basis.
If you looked in your wallet or purse right now, would you find any of these things?
1. Receipts
Carrying around receipts is something I am guilty of, myself. And while most businesses don’t list full credit card numbers on receipts, even the last four digits can provide enough for skilled hackers to figure out the rest. So, empty receipts out of your wallet on a daily basis.
To limit access to any receipts, consider using a mobile or online electronic receipt app. Otherwise, shred them as soon as you don’t need the information. Also, never throw the receipts away in a public trashcan, as thieves can too easily rummage through and get your info.
2. Excess Credit Cards
Carrying around one form of payment is often necessary to do business, but when possible, don’t carry all of your credit or debit cards with you. The more cards you’re carrying, the greater chance one or more of them will be lost or stolen.
Also, in the event your wallet is stolen, you won’t have to cancel your entire list of cards — just the one you were carrying at the time. It’s a good idea to keep a list of cancellation phone numbers at home in case of theft so you can have them cancelled as soon as possible — with no harm done.
3. Checkbooks
Checkbooks are also a no-no. Even though we use checks less and less in our everyday life, it’s easy to fall into the mentality that you might need it someplace that doesn’t take plastic, and you’re not carrying cash.
Blank checks are just asking for financial and identity theft, so when possible, only carry the number of checks you need with you and hold onto them tightly.
4. Social Security Cards
You might not be carrying a wad of credit cards, a checkbook, or even any cash (you’ve already spent it all, right?), but there are other personal documents that make it extremely easy for thieves to access your Social Security number and other financial information.
For this reason, you should never carry your Social Security card in your wallet! If you need it for insurance or benefits purposes, you can always have it photocopied and scanned directly to an office. Otherwise, you certainly don’t need it with you on a daily basis.
5. Birth Certificates
Not many of us carry around our personal birth certificate every day, but lots of parents will carry around their children’s birth certificates in case they need it for medical information or school records. This makes it all too easy for the vital information to get stolen, and then you’ll have a huge mess to sort through on your child’s behalf.
As with a Social Security card, you can always take a picture, copy, or scan the document directly to any office that might need it. In fact, there are several online services that allow you to safely store important information that can easily be accessed digitally when you need to give someone a copy.
6. Passports
For some world travelers, a passport is used as their means of an ID card or driver’s license, so carrying one around can unavoidable. However, you should limit yourself to only having a passport on you when it’s absolutely necessary. Otherwise, leave it at home, or in a bank vault for safety.
A passport is one of the most comprehensive kinds of identity, and one that’s difficult to obtain, so you want to make sure a thief doesn’t get their hands on it.
7. Insurance Cards
Although it’s unlikely, check your insurance cards to make sure they don’t have your Social Security number on them, and keep them at home until you really need them.
Knowing your group number, in case of an emergency, should be enough until you’re able to retrieve your insurance card directly. Any other form of identity, other than your driver’s license, should be kept at home unless absolutely necessary.
Keeping these items out of your wallet all year round will make it easier to follow safe practices while you’re doing your holiday shopping. So before heading out into the crowds, do a quick inventory of what’s in your wallet or purse, and leave these important financial documents at home.

By: Jessica Sommerfield, www.moneyning.com

About Scoreinc.com

Scoreinc.com, Inc., headquarter in Mayaguez Puerto Rico USA, with offices in Mobile Alabama, is a leading provider of services to the derogatory credit sector of the financial service industry through its Scoreway® Software Solution and credit report accuracy dispute services. The Scoreway® platform provides an end-to-end management solution that helps the companies that we serve manage the credit review and dispute process and to improve controls and profitability. Scoreinc.com services an ever growing list of mortgage company’s, banks, credit unions, Realtors®, builders and credit service organizations through its innovative technology and credit report accuracy service.

Contact Score for more information at 877-876-5921 or by visiting the following pages:
Credit Repair Merchant Service
Fair Debt Collection Practices-learn to earn from FDCPA
Credit Repair Business Training
Credit Repair Software
Credit Repair Solution

For more details please visit Scoreinc.com

Do You Recognize The Four Negotiation Strategies?

Posted by Joel pate in Uncategorized. Tagged:

If you don’t think negotiation stress impacts our daily lives, both personally and professionally, just look at the national sales purchase reports for Tums and Rolaids! It’s not like you can avoid negotiating. Even if you elude every opportunity to negotiate, you still have to live with the consequences of possibly getting less than you could have if you had stepped up to the plate. And negotiation is part and parcel of the real estate business, so it’s critical for practitioners to keep their negotiating skills sharp.
Experts Don Hutson and George Lucas outlined the four legitimate negotiation strategies in their best-selling book, The One Minute Negotiator. According to these experts, the four strategies can be categorized on two dimensions: Activation and Cooperation.
Activation requires someone to initiate the negotiation. The second dimension, cooperation, is the level of your focus for this negotiation. Are you focused on your own needs, or do you care about the needs of the other side? Understanding the premise for negotiation is key to identifying your competitors’ negotiation default strategy and can give you the competitive edge.
To help us identify, respond to and address these four negotiation strategies, here are several tips to help you secure your preferred outcome.
Avoidance is where many of us prefer to be. This quadrant is a reactive and low-cooperation strategy with the intent of protecting the status quo or changing the outcome without conversation. Know that avoidance doesn’t get you what you want, and the consequences can be limiting and frustrating.
Accommodation is a reactive/high cooperation strategy where the person using it loses, and the person they are negotiating with wins. The book states that you don’t build relationships with accommodation, but you do test them. Strive for an appropriate resolution when dealing with accommodators.
Competition is a proactive/low cooperation strategy. Much like accommodation, it is a win/lose focus, but in the competitive quadrant you are looking to win, while the other side suffers losses. In a competitive negotiation, there is no real relationship present, and it is usually a one-time business transaction. This strategy has the highest potential of ending in a stalemate or no deal. A much more successful strategy is…
Collaboration, which is a proactive/high cooperation strategy. Instead of getting a fixed amount of a “pie,” your focus is to simply “grow the pie.” Looking for multiple options and giving small concessions that have little consequence to your side helps support a successful outcome. The chance of getting to collaborative negotiations in every instance is not high, but this strategy is, by far, the most productive. It requires the most preparation and in-depth discovery skills, but the outcome is often more money over time due to a collaboration that sustains and can grow relationships into additional future business. In other words, a great choice if you’re in the real estate business.
It is foolish to think you can win all the time, of course, but the best negotiators can utilize all four strategies instead of trying to make only one work. It pays to learn how to implement each of these strategies for optimum outcomes. Due to “negotiaphobia,” most people usually default to only one strategy. With the proper preparation, you can help guide negotiations to a win for your clients and customers. And, after all, isn’t that an important part of the job description?
For more information on negotiation strategies, visit: www.USLearningVt.com or pick up a copy of “The One Minute Negotiator” by Don Hutson & Dr. G. Lucas. You’ll hone your negotiating skills, make more money, and do a better job for your clients.

By: www.point2.com

About Scoreinc.com

Scoreinc.com, Inc., headquarter in Mayaguez Puerto Rico USA, with offices in Mobile Alabama, is a leading provider of services to the derogatory credit sector of the financial service industry through its Scoreway® Software Solution and credit report accuracy dispute services. The Scoreway® platform provides an end-to-end management solution that helps the companies that we serve manage the credit review and dispute process and to improve controls and profitability. Scoreinc.com services an ever growing list of mortgage company’s, banks, credit unions, Realtors®, builders and credit service organizations through its innovative technology and credit report accuracy service.

Contact Score for more information at 877-876-5921 or by visiting the following pages:
Credit Repair Merchant Service
Fair Debt Collection Practices-learn to earn from FDCPA
Credit Repair Business Training
Credit Repair Software
Credit Repair Solution

For more details please visit Scoreinc.com

Survey Finds Industry Rejects Whatts Call On Lower Credit Scores

Posted by Joel pate in Uncategorized. Tagged:

Mortgage and housing industry professionals have a response for Federal Housing Finance Agency (FHFA) Chairman Mel Watt’s call to lower credit scores for potential borrowers: “It ain’t gonna happen, Mel!”
In a new survey conducted by The Collingwood Group, a Washington, D.C.-based business advisory firm, 71 percent of respondents said it was “somewhat” to “extremely” unlikely that they would follow Watt’s call and lower credit scores for borrowers. According to the new survey, several respondents stated that their current credit score requirements are already relatively low and that they generally follow the credit parameters dictated by agency investors.
As part of its research, The Collingwood Group offered anonymity to industry professionals to speak frankly on current issues. One lender remarked that his company has a “620 minimum FICO and can look at something that starts with a 600 on an exception basis,” while another respondent dismissed Watt’s suggestion by bluntly commenting, “It just isn’t worth the risk.”
In regard to the general state of the housing market, roughly half of the survey’s respondents considered today’s conditions to be either “a little worse” (22 percent) or “a little better” (31 percent) in comparison to last year; a mere one percent considered business conditions to be “much better” compared to 2013. Among survey respondents, 34 percent said that business conditions will be “a little better” in the next six months while 22 percent said they will be “a little worse.”
Meg Burns, managing director at The Collingwood Group, saw few surprises from the mostly less-than-positive responses culled by the survey.
“They were an affirmation of what we’ve been hearing from a lot of market participants,” Burns said. “For our questions about whether there was any sense of improvement in the market in the coming year, the answers were very nuanced. No respondent felt that things would improve substantially.”
Furthermore, an overwhelming 89 percent of respondents faulted the Consumer Financial Protection Bureau (CFPB) for creating an environment of excessive regulatory controls and increased anxiety, while 80 percent of survey respondents ranked enforcement of new regulations between “somewhat unfair” and “extremely unfair.” Many respondents faulted the CFPB for being too focused on “fault finding” and “fining,” while another respondent asked, “How do you model the risk and severity of a class-action lawsuit for a compliance violation, when all parties acted in good faith, and the issue was an unintentional oversight?”
Burns noted that the survey’s feedback on the role of the CFPB was particularly harsh.
“They clearly had a stifling effect to date, no doubt about that,” she said.
The Collingwood Group will be conducting a monthly survey of mortgage and housing industry professionals to report on the state of the business.
To read the entire report, go to: http://info.collingwoodllc.com/mortgageindustryoutlook_oct_14

By: Phil Hall, www.nationalmortgageprofessional.com

About Scoreinc.com

Scoreinc.com, Inc., headquarter in Mayaguez Puerto Rico USA, with offices in Mobile Alabama, is a leading provider of services to the derogatory credit sector of the financial service industry through its Scoreway® Software Solution and credit report accuracy dispute services. The Scoreway® platform provides an end-to-end management solution that helps the companies that we serve manage the credit review and dispute process and to improve controls and profitability. Scoreinc.com services an ever growing list of mortgage company’s, banks, credit unions, Realtors®, builders and credit service organizations through its innovative technology and credit report accuracy service.

Contact Score for more information at 877-876-5921 or by visiting the following pages:
Credit Repair Merchant Service
Fair Debt Collection Practices-learn to earn from FDCPA
Credit Repair Business Training
Credit Repair Software
Credit Repair Solution

For more details please visit Scoreinc.com